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#Teamexaqueo’s Top 10 Employer Brand Insights of 2017

Smooth The Path

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. Contact exaqueo to learn more about our employer brand innovation, workforce research and recruiting strategy offerings.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Employee Onboarding Strategy: Why You Should Think Digitally

Associations Now

Bringing a new staff member into the fold used to mean piles of paperwork and a high-touch process that often required a lot of communication across departments. Tools and Strategies. The post Employee Onboarding Strategy: Why You Should Think Digitally appeared first on Associations Now.

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Association Brain Food Weekly: 3.17.17

Reid All About it

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. The Canadian Anti-Spam Law: Are You Compliant in 2017? Webinar Benchmarks Report 2017. Have no fear. 1 CAE credit.

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Advocacy Drives Business Outcomes

Potomac Core

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. They are doing so by communicating how Advocacy drives business outcomes.

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How Strategy Can Lift an Association’s Spirits

Associations Now

“Respondents attributed their optimism in large part to internal factors that are generally within an association’s control, including leadership-related factors such as organization-wide strategy, strong executive staff, and a high-functioning board,” says the report. Share your experiences in the comments.

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Association Brain Food Weekly: 10.27.17

Reid All About it

Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities.

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