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#Teamexaqueo’s Top 10 Employer Brand Insights of 2017

Smooth The Path

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. Contact exaqueo to learn more about our employer brand innovation, workforce research and recruiting strategy offerings.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals. Re-purpose messaging and design templates for recruitment campaigns, regular renewal outreach, and member engagement based on the established personas.

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Play Favorites with Your Members by Customizing Member Communication

Association Adviser

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? Fifty-six percent of respondents to our study reported customizing new member communication.

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Collaboration, Connection Top of Mind for Remote Association Professionals

Associations Now

The Virtual Association Network was formed in 2017 after its two cofounders, Kevin Helm, CAE, and David Westman, CAE, recognized the uniqueness of organizations that were 100 percent virtual. Culture and Communication Building community and culture were among the biggest challenges of remote work for respondents.

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How to Keep Your Employees in 2017

Associations Now

Mission-minded recruits. According to the Society for Human Resource Management, recruitment and retention of staff depends on a number of elements, but salary is one of the most important. For recruiting purposes, we make every effort to communicate these advantages to prospective employees,” she says.

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Association Brain Food Weekly: 3.17.17

Reid All About it

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. The Canadian Anti-Spam Law: Are You Compliant in 2017? Webinar Benchmarks Report 2017. Have no fear. More info/register.

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Advocacy Drives Business Outcomes

Potomac Core

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. They are doing so by communicating how Advocacy drives business outcomes. Even though the U.S. economy grew at a brisk 3.5%

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