Associations Now

DECEMBER 15, 2016

Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release. Mission-minded recruits.

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How To Recruiting Recruitment Press Release 40

Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. They are doing so by communicating how Advocacy drives business outcomes. Even though the U.S. economy grew at a brisk 3.5%

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Cost Member Engagement Recruiting Recruitment 132

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Host: ASAE Greater Washington / National Capital Community. Using Content to Communicate Your Association’s Value.

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Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

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DC Washington Tools Education 150

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Leslie Katz, director, brand marketing, ASHA.

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Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. As for 2017, 40 percent said they plan to add staff, mostly for membership services and education programs.

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Survey millennials Recruiting Recruitment 78

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Leslie Katz, director, brand marketing, ASHA.

LMS 150

LMS Software Arlington Cost 150

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Communicate more effectively with members. Discover opportunities to recruit new members. Communicate more effectively with members. Data can improve your member communication strategies in a variety of ways.

Tips 52

Tips Recruiting Recruitment Social Media 52

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. In October of 2017, the Board of Directors, the Executive Committee, a Board Task Force, and members of the Staff Leadership team launched their Strategic Industry Business Planning process.

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Associations Now

FEBRUARY 6, 2020

Bringing a new staff member into the fold used to mean piles of paperwork and a high-touch process that often required a lot of communication across departments. Horror of horrors, you might have had to use a fax machine. To put it another way, it’s the perfect problem to be solved with a more digital process. Why It Matters.

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Strategy Process Recruiting Recruitment 75

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. The report indicates that associations are getting savvier about digital marketing techniques. How are you performing in 2017?

Certificate 77

Certificate Survey Recruiting Recruitment 77

Association Adviser

OCTOBER 25, 2017

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Register here today: Less Talk, More Action: How to Turn Your Communications Shortcomings into an Actionable Plan.

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Revenue Course Survey Communications 62

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

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Newsletter Communications Press Release Social Media 62

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Host: KiKi L’Italien, founder, Amplified Growth.

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Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Host: KiKi L’Italien, founder, Amplified Growth.

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Charlotte DC Washington Newsletter 150

Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

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Social Media Recruiting Recruitment Software 70

Associations Now

MARCH 20, 2017

Also: Get basic with your member-recruitment strategies. — Greg Melia, CAE (@gmeliaCAE) March 20, 2017. “Evaluate why members joined initially, and use this as a narrative in your communications,” the company writes in its post. A few suggestions for keeping costs down when adding technology to your event.

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Cost Recruiting Recruitment Technology 60

Associations Now

AUGUST 22, 2017

Organizations are keen to accept volunteers from all walks of life, but there are several compelling reasons why your group should make an effort to recruit volunteers who represent your audience. In fact, these individuals are best poised to communicate the value of your organization to your audience.

New York City 60

New York City New York Social Media Recruiting 60

Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Social Media 62

Social Media Recruiting Recruitment Software 62

Associations Now

DECEMBER 14, 2016

We asked a few to share what they’d like to find in their stockings to help them meet member needs in 2017. And, boy, did they deliver—they want to be nerdier when it comes to membership data, deepen membership engagement and experience, and create automated marketing campaigns around recruitment with specific stories and messaging in mind.

Pennsylvania 40

Pennsylvania Membership Management Member Engagement Recruiting 40

Association Adviser

JULY 26, 2016

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ AA: Ho w does rebranding rejuvenate your membership marketing? AA: Ho w does it help your association recruit and retain more members? We have a unified look, feel and messaging.

South Dakota 60

South Dakota North Dakota Proposal Minnesota 60

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Armed with this data, you can deliver more timely and relevant communications to increase their engagement and satisfaction with their membership. How to Choose the Best Marketing Promotional Items.

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Minneapolis Email Marketing Revenue Recruiting 176

Association Adviser

DECEMBER 20, 2017

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

DECEMBER 20, 2017

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America.

North Carolina 60

North Carolina Georgia Virginia America 60

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. I’m slowly seeing research and data on Generation Z,” says Callie Walker, senior inbound marketing specialist with MemberClicks. “A

millennials 40

millennials Ohio Membership Management Survey 40

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

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San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Basil Sadiq, marketing associate, VolunteerMatch.

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Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Basil Sadiq, marketing associate, VolunteerMatch.

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Email Marketing North Carolina New Jersey DC 150

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Source: 2017 Association Communications Benchmarking Survey.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

MAY 12, 2017

Hear about the future of learning technologies and how to support learning needs in 2017 and beyond, including: key insights into the future of eLearning; the importance of having the right technology to keep up with your learners’ needs; LMS features and capabilities to support next-level trends, including social, mobile, AI, etc.

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Raleigh North Carolina Chicago Technology 150

Reid All About it

APRIL 14, 2017

Your weekly list of free webinars and events for the association community… Last week, after a day of hiking in Capitol Reef National Park, I got on Facebook to share some photos and learned about the consolidation of Aptify, Abila, and YourMembership under the new Community Brands umbrella. Breakfast/lunch provided. CAE credits.

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Content Chicago Marketing DC 150

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. A must-read. Tue 4/4 at 12 p.m. –

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