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My Top 5 Blog Posts of 2018

Eric Lanke

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2018. In laying out the guidelines that govern our activities, I realize that only one term makes any sense--association management. My thanks to everyone who has been reading what I've been putting up here.

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Revisiting the Top Ten

Spark Consulting

I first started blogging about association management nearly 15 years ago (RIP Thanks For Playing). I ported all my old blog posts over and just kept on going. 10 Tips for Creating an Effective Marketing Piece (2013). Explaining Marketing to a Kid (2014). Membership 101: Exit Surveys (2018).

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5 Things to Know about Salesforce for Association Management

Forj

There are plenty of reasons to consider Salesforce for your association management. The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce.

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Success Stories: 9 Award-Winning Customers Highlighted at Super Forum 2019

Higher Logic

Some impressive 2019 stats from their robust community: 28% increase of logins since 2018. 12% increase of posts since 2018. 12% increase of unique contributors since 2018. Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Note: Launching a community isn’t easy.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Association Brain Food Weekly: 12.15.17

Reid All About it

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Marketing Charts ). Make journaling one of the best things you do in 2018—14 ways to make that habit stick. Host: American Marketing Association.

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Daily Buzz: Predicting Future Success

Associations Now

“Based on the data you collect, you can make educated assumptions on your association’s membership, revenue streams, event attendance, and anything else you track analytics on,” says Audra Hopkins in a post on the Web Scribble blog. I consider "customized member experience" as the holy grail of association management.