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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop? Disseminate event information with real-time updates.

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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. The wait is over. The results are in.

Report 149
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Valuegraphic Strategy for a Values-Driven World

AssociationChat

How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? In 2018, Inc. Why Values Are the Future of Data and Demographic Stereotypes Must Die David Allison The post Valuegraphic Strategy for a Values-Driven World appeared first on Association Chat.

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Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018

Higher Logic

For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three: Communicate I Collaborate I Elevate. While the words “communicate,” “collaborate,” and “elevate” may sound like buzzwords, we see real value in these concepts – all three represent what we hope will be a top-notch conference.

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The New Communication Challenge

Association Adviser

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions. 1 spot it held the previous two years.

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Create the 3 Most Common Automated Campaigns in No Time

Higher Logic

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Event promotion. Which communications do you send out regularly? Event Promotion. Membership renewals. Setting up your campaign.

Marketing 250
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Top 5 essentials for your membership marketing strategy

Optimist Consulting

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy. “Our Vision. Our Mission.

Strategy 100