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2018 eLearning Predictions: Updated Hype Curve

Forj

Here it is: Our 2018 eLearning predictions set in terms of Gartner’s hype cycle. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit. We are all for it.

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Association Brain Food Weekly: 1.26.18

Reid All About it

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Make Your Marketing Technology Resolutions for 2018. Learn about pricing confusion, what you can expect to pay for an AMS, and how you can keep costs down.

DC 225
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Creating Experiences

SOS Association

Creating personas can help in the creation of proper content and communication methods that will appeal to your attendees. Have a persona in mind (just as you would think about a friend if you were to write a letter to them) as you develop event content and communications for the group each specific persona represents. Smart Pricing.

Price 49
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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. With this data, direct your communications to them precisely based on their web behavior and online community data using marketing automation.

Tools 258
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Daily Buzz: Empathy is Key to Organizational Change

Associations Now

Also: how to communicate a membership dues increase. Research on organizational change shows that in order to lead a successful transformation, leaders need to communicate empathetically. To better promote empathy in leader-to-team communications, Sanchez suggests profiling employees at every stage of the transformation.

Price 74
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Creating Experiences

SOS Association

Creating personas can help in the creation of proper content and communication methods that will appeal to your attendees. Have a persona in mind (just as you would think about a friend if you were to write a letter to them) as you develop event content and communications for the group each specific persona represents. Smart Pricing.

Price 40
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Association Brain Food Weekly: 12.7.18

Reid All About it

Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Hear the 2018 award winners detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You.