2019 Certificate Marketing Organization 
Higher Logic
AUGUST 1, 2019
The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.
Reid All About it
DECEMBER 14, 2018
Protech Associates published their definitive list of association blogs to follow in 2019. He breaks this “bag” down into the people, policies, talents, and tools an association IT director needs to move his or her organization forward. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Slefo, Ad Age ). More info/register.
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MemberClicks
FEBRUARY 9, 2023
That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But that’s where a marketing plan can help.
Reid All About it
DECEMBER 7, 2018
Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.
Reid All About it
DECEMBER 18, 2020
Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”
Leading Learning
DECEMBER 3, 2023
As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,
Reid All About it
JUNE 21, 2019
The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.
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