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Why your organization needs to reinvest in the state of its member data

Nimble AMS

According to Community Brands 2022 Association Trends Study, while data analytics is a higher priority for organizations, just one-third of association professionals report their data is excellent or very good. It could be as simple as an organization is yet to set any goals, visions, or KPIs for its data.

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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Schedule quick-sprint brainstorms.

Content 105
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Many Organizations Accidentally Ignore New Members

Smooth The Path

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Organizations have a three-week window of opportunity to first engage each new member.

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39 Online Community Stats You Should Know in 2019

Higher Logic

The online community stats are broken down into these categories: Benefits of Community for Community Members. Benefits of Community for Your Organization. Where Communities Fit into Organizations. Communities empower members, leading to high rates of engagement: 7% of members explore. Community Ownership.

Strategy 195
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Engagement Lessons from the Pandemic

Spark Consulting

Two weeks ago, I had the opportunity to appear on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. The pandemic had uneven effects: some associations enjoyed increased member engagement while others have been deeply challenged.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.