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Member Retention in 2019: Why They Leave & 3 Ways to Keep Them

Higher Logic

Member retention: it’s always on our minds. In 2019, how do you plan to get your members to stick around? The Membership Marketing Benchmark Report asked associations why they think members don’t renew. In this case, it’s usually most productive to reach out to a smaller group of members. src="[link].

Marketing 289
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Why your organization needs to reinvest in the state of its member data

Nimble AMS

According to Community Brands 2022 Association Trends Study, while data analytics is a higher priority for organizations, just one-third of association professionals report their data is excellent or very good. It could be as simple as an organization is yet to set any goals, visions, or KPIs for its data.

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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. If you don’t keep organized, you’ll be less likely to succeed,” he writes. Here are a few tools and techniques to get you started.

Content 108
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39 Online Community Stats You Should Know in 2019

Higher Logic

The online community stats are broken down into these categories: Benefits of Community for Community Members. Benefits of Community for Your Organization. Where Communities Fit into Organizations. Communities empower members, leading to high rates of engagement: 7% of members explore. Executives and Community.

Strategy 195
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Many Organizations Accidentally Ignore New Members

Smooth The Path

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Organizations have a three-week window of opportunity to first engage each new member.

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Engagement Lessons from the Pandemic

Spark Consulting

Two weeks ago, I had the opportunity to appear on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. Your members’ goals and challenges are shifting rapidly. They’ve almost certainly changed dramatically from what they were in 2019.

Video 370
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.