Higher Logic
JANUARY 2, 2019
Use Social Media f or Your Brand, Not f or Demand Gen eration. Is social media still part of your B2B demand gen eration channel? While still highly effective in B2C marketing and sales , s ocial media is becoming less and less of a direct B 2B lead generation channel. How Will You Adapt in 2019?
Associations Now
JANUARY 16, 2020
While it’s easier to send a tweet or a social media message than to have a face-to-face meeting, legislators tend to react more strongly to advocacy efforts focused on in-person meetings, a new report finds. Social media seems to be where all the political discussion is these days. Maybe not. percent) say they run into.
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Associations Now
JULY 2, 2019
Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Social media advertising. Have you piloted a member recruitment campaign with a chapter?
Associations Now
OCTOBER 2, 2019
Your brand’s social media network won’t grow if you aren’t engaging with other users. Social media is about—well, being social, right? Social media is a two-way street. Another mistake brands make on social media: using the same messaging across channels. Want to grow your association?
Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Objection 2: Social Media. Example: “It would be much easier to create a social media group.
Spark Consulting
MAY 2, 2019
Panelists shared some interesting and disturbing statistics, as well as good advice for breaking through the noise and getting local and national media attention for your organization’s signal. First the stats (all from Pew): 2019 will be the first year digital ad spending outpaces ad spending in traditional media.
Reid All About it
JANUARY 11, 2019
The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. More info/register.
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