Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. As we near the end of 2020, many are asking what events will look like in 2021 and beyond. 10 Online Association Community Leaders Discuss the Role of Community in 2020 (Association Chat). Maximizing Revenue through Smart Pricing Strategies. Can I get an amen?! . – More info/register.

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Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. You’d think virtual events would be #1 on every “top posts of 2020” list. Kim Moutsos, Content Marketing Institute ).

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Associations Now

JUNE 5, 2023

In 2020, the Association of School Business Officials International added a new membership category that allowed an entire school district to join under one membership. we only had members in 2,000, so there was a lot of market potential,” she said. You need to know your potential market,” Wallenstein said. “We

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Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.

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Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Price: Free. Price: Free.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s 19 tips for reading more this year, from people who read a ton in 2020. Host: American Marketing Association. Conference content.

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Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Budget and Appropriations Outlook – Rounding Out 2020. Revenue and Pricing Strategies for Virtual Events.

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Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers. Sanchez, Ph.D.,

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Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. But this time, you can be proactive instead of caught off guard like we all were in the spring of 2020. Temper your revenue projections. 2: Revenue Diversification. 3: Membership Tiers and Pricing.

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Reid All About it

MAY 22, 2020

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Virtual event sponsors/exhibitors.

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Forj

APRIL 22, 2021

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. For example, they could assist with the search for a learning management system or consult on the pricing of your courses. That’s great! But, where do you begin? Environmental Scan.

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Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). RE:VISION 2020. Innovation and membership growth. Host: Results Direct. Tue 11/10 at 11 a.m. –

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Reid All About it

SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble. Presenters: Tracy Grzybowski, Director of Marketing, and Sara Peck, Digital Strategist, Omnipress.

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Reid All About it

APRIL 9, 2021

How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. From renewals to non-dues revenue, and from prospecting to engagement and expectations, where does community fit in your tech stack and where do we draw the line of exclusivity? Quick hits.

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Reid All About it

JANUARY 8, 2021

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Jodi Harris, Content Marketing Institute ). 20 striking findings from 2020. 1 CAE credit.

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Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

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Velvet Chainsaw

APRIL 13, 2020

hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020, according to a special forecast revision from STR and Tourism Economics on March 31. Although each situation has its own unique issues, we hope you find nuggets to help you with your disruption response and planning.

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Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Event Revenue and Sponsorship ROI. Emerging from 2020 with a Professional Growth Mindset: How to Approach your Learning Journey in 2021. CAE credit.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Host: Marketing General Inc.

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Reid All About it

JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). 5 virtual conference pricing strategies. At the farmers market, some of the farms bring in a pickup truck with a bed full of corn.

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ISAE

DECEMBER 11, 2023

Not only do sponsorships generate important revenue for your day-to-day operations, but they also allow you to strategically plan for the future and expand the important work you’re doing to serve your members. If you already have a sponsorship program—great! You’re regularly pulling reports.

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Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Hear how two associations responded to 2020 challenges by looking at member data in fresh new ways. See how agile analytics can help guide your 2020 decisions.

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CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Quick hits.

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Achieve

AUGUST 18, 2020

Amid all the challenges and disruptions that 2020 has already thrown our way, tackling a new kind of virtual event might feel like a major undertaking for your nonprofit’s team. Begin procuring and pricing auction items. Develop an event marketing strategy. Marketing and tech team. Set guidelines for your event.

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Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic. 2020 Engagement Trends Report. Pamela Bump, HubSpot ).

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MemberClicks

NOVEMBER 2, 2022

Below, we cover 17 conference app options for you to consider, including an overview of their key features and pricing details. To learn more about pricing, organizations can reach out to conferenceapp@memberclicks.com. Wild Apricot offers various pricing levels based on features that range from a free option to $600 per month.

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Higher Logic

APRIL 11, 2019

Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. Gartner predicts that by 2020, 80% of software providers will have migrated to a subscription-based business model.

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GrowthZone

JUNE 21, 2021

Generate revenue. Marketing automation. Personify subsequently acquired MemberClicks in December 2020. There are 5 software subscription options at different price points, ranging from Base to Complete , offering combinations of the following: FEATURES: Membership management. Email marketing. FEATURES: Marketing.

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Association Success

DECEMBER 29, 2020

The pandemic of 2020 has forced a disruption unlike any other. What is your price point? What type of training is included in the base price? There are many different LMS options available today at varying price points. Be sure to know and ask the right questions so that there are no surprises in the final price.

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

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Velvet Chainsaw

APRIL 30, 2020

I’ll never forget a blog post, entitled “ Malcolm is Wrong ,” which Seth Godin penned back then on Chris Anderson’s book Free: The Future of a Radical Price. It’s the essence of content marketing and is being taken to new extremes in this crisis. Hopefully the author and the title of the blog piqued your curiosity.

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Protech

SEPTEMBER 2, 2020

By Liz Palm, Marketing Director . This blog post is the third in a series that cover s some of the ins and outs of how Protech successfully took our Fusion 2020 Customer Confere n ce virtual in 5 weeks due to the COVID-19 pandemic. C heck out the first p ost about staff communications a nd the second about conference technology. .

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Reid All About it

SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns. More info/register.

Strategy 195

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Association Success

MAY 27, 2019

There are a number of CRM systems available, at a variety of prices and functions. The company offers a number of pricing options and a full program of customer support. This is not a complete list and there are other companies offering a full range of products at varying prices.

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MemberClicks

JULY 12, 2022

Building a strong and ever-growing member base has continued to be a challenge, with 68% of organizations struggling to grow their membership in 2020. While there are multiple ways to attract and retain members, one approach is to revise your pricing model. What are other types of membership models? Fair share model.

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