Blue Sky eLearn

OCTOBER 19, 2020

If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! For instance, consider the following popular ways to track data and compare it to your association: Social media interactions.

Association Management 250

Association Management Committee Learning Management System Software 250

Reid All About it

JANUARY 10, 2020

Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. 2020 eLearning Formats. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

GrowthZone

JANUARY 21, 2020

Regardless, associations know that member engagement is key to retention, which (should) allow more time for association new-member recruitment. Employee(s) dedicated to marketing and communications. Increased outreach through social media channels . 2020 Association Industry Survey Results Report. >>

Member Engagement 103

Member Engagement Communications Social Media Survey 103

Reid All About it

NOVEMBER 29, 2019

Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

DECEMBER 18, 2020

Welcome to the last Association Brain Food of 2020. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. I love German Christmas markets. The weekly list of free educational events and resources for the association community….

Video 221

Video Certificate Review LMS 221

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 350

Montana Certificate Conference Content 350

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 but our social media reach makes us mighty!

Communications 78

Communications Directory Social Media Massachusetts 78

Associations Now

MARCH 27, 2020

There are several practical ways to recruit young members. An online career center can also recruit and retain members who are in the early stages of their professional careers. — bloomerang (@bloomerangTech) March 25, 2020. Create talking points and FAQs for board members to share in the community and on social media.

FAQ 94

FAQ Recruiting Recruitment Social Media 94

Reid All About it

MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Dive deeper into the foundational elements of digital marketing success.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Associations Now

MARCH 6, 2020

Recruiting more volunteers means offering something for everyone—and that includes micro-volunteering opportunities for those who can’t make a larger commitment. Share them in your social media updates too.”. — Protech Associates (@protechcloud) March 6, 2020. Then spread the word. The state of data security.

Newsletter 70

Newsletter Social Media Committee Recruiting 70

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Social media diversification.

Member Engagement 78

Member Engagement Social Media Revenue millennials 78

Reid All About it

MARCH 25, 2022

Professional development market potential. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Tim Prestianni, senior digital marketing manager, Unleashed Technologies.

Revenue 195

Revenue Content Virginia Technology 195

Achieve

AUGUST 18, 2020

Amid all the challenges and disruptions that 2020 has already thrown our way, tackling a new kind of virtual event might feel like a major undertaking for your nonprofit’s team. Develop an event marketing strategy. For your virtual auction, try to recruit staff and volunteers to serve these crucial roles: . Auction chair(s).

Guidelines 98

Guidelines Software Price Revenue 98

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Associations Now

MARCH 5, 2019

Spring offers a chance to rethink membership campaigns, adding seasonal tie-ins and creative themes that make it more fun to recruit and engage. The Transportation Marketing and Sales Association is a case in point. TMSA is considering rerunning the campaign in 2020, after giving it a one-year break.

Cleveland 73

Cleveland Recruiting Recruitment Discount 73

Associations Now

APRIL 15, 2020

“The tool is now one of many DIY solutions on the market for businesses looking to create their own video ads,” Perez says. Vimeo in February released an app that helps small businesses create professional social videos, for example. — Fast Company (@FastCompany) April 15, 2020. Don’t hire for culture fit.

Video 59

Video Tools Library Social Media 59

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Instead of shrinking in 2020, some associations expanded membership. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Director of Client and Market Success, ?rasa.io.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Every association has a story to tell. What is Branded Content?

Content 52

Content Video Social Media Education 52

Association Success

OCTOBER 26, 2020

Add to this, all the recent global and domestic issues confronting us that will further challenge the member recruitment efforts of many organizations for years to come. As COVID-19 and social justice and equity discussions continue to command the spotlight, I fear this discussion of younger and future members is being lost.

millennials 78

millennials Recruiting Recruitment Committee 78

YourMembership

JUNE 12, 2014

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals , but every association and membership organization will need to recruit them and it can be done. Market forces have taught us that scarcity and exclusivity are two of the key drivers behind a members only value proposition.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

MemberClicks

DECEMBER 14, 2021

According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. This is an almost 2X spike from 2020’s rate of 24%. . It can include touch points such as: Interactions on social media with your organization. Their attendance at a recruitment event.

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

MemberClicks

DECEMBER 14, 2021

According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. This is an almost 2X spike from 2020’s rate of 24%. At this stage, they’ll often peruse your social media profiles, your website , maybe read a blog post or two, or even attend an event.

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

MemberClicks

DECEMBER 14, 2021

According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. This is an almost 2X spike from 2020’s rate of 24%. At this stage, they’ll often peruse your social media profiles, your website , maybe read a blog post or two, or even attend an event.

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Include widgets to your social media pages.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Include widgets to your social media pages.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

MAY 1, 2020

Associations reliant on member renewals, nonprofits dependent on fundraising, and corporations who need to build and retain clients are all suffering during the 2020 Coronavirus crisis. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. How can associations use social media to impact legislative outcomes?

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruiting Recruitment 39

Reid All About it

NOVEMBER 1, 2019

WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Recruiting Members at Trade Shows and Other Events. Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Host: National Institute for Social Media. 1 CAE credit.

Washington 34

Washington Social Media Content Texas 34

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Presenters: Alexandra Ames, Director of Marketing, TechCrunch.

Content 39

Content Strategy Technology Analysis 39