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APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Come and listen to members (both volunteer leaders and those not on committees, boards, etc.) Get an overview of major risks facing associations in 2021.

Revenue 370

Revenue Strategy Content Education 370

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APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Building the 2021 Event Playbook. How to Deliver Awesome, Engaging Webinars in a WFH World.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course. Hear about some major considerations for online engagement.

Montana 369

Montana Conference Education Tennessee 369

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Quick hits.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JANUARY 7, 2022

First, she asks you to review 2021 and then think about your life in 2022 and beyond. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. After the massive disruption of 2021, how are hotels adjusting to meet the needs of groups?

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. Their advice covers everything from determining what data to collect to getting members to update their profiles. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Host: Marketing General Inc. Host: ASAE.

Video 195

Video Technology Content Strategy 195

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

San Jose Email Marketing Tools millennials 369

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APRIL 9, 2021

5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee. How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. Johnson Experience Marketing.

San Diego 370

San Diego Revenue Strategy Content 370

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OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Content audit. Tue 10/20 at 11 a.m.

Indiana 221

Indiana Review Education Conference 221

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SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Host: Aptify.

Case Study 285

Case Study Content Montana Price 285

Nimble AMS

JUNE 10, 2021

When you’re in the market for a new association management software (AMS) system, you need all of the information you can get. That’s why AMS Fest 2021 is the perfect place for you to be next week. Here are three questions to ask vendors at AMS Fest 2021 to help you find the right AMS for your association.

Software 78

Software System eBook Cost 78

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JUNE 18, 2021

The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register. More info/register.

LMS 369

LMS Certificate America Committee 369

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JULY 17, 2020

Tony Rossell, Marketing General, Inc. ). 5 virtual conference pricing strategies. At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Hear about some major considerations for online engagement. Presenters: Megan Powers, Founder, Powers of Marketing. MeetingsNet ).

Montana 341

Montana Revenue Strategy Conference 341

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AUGUST 14, 2020

and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Your supplier members are selling year-round so why not help them out, for a price, year-round. Hear about some major considerations for online engagement. Keep them open all the time. Something for your exhibitors.

Montana 370

Montana Conference Education Tips 370

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JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Hear about some major considerations for online engagement. How to Develop a Successful New Member Onboarding Campaign through Marketing Automation.

Innovation 273

Innovation Conference FAQ Industry 273

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JUNE 12, 2020

I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up. Hear about some major considerations for online engagement. Breaking Open a New Channel for Member Engagement.

Montana 243

Montana Leadership Tools Innovation 243

GrowthZone

NOVEMBER 8, 2022

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The first blog post in the series featured competition entries sharing how using the GrowthZone solution increases member engagement. But what is it?

Process 78

Process Directory Software Revenue 78

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FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40

Revenue Analysis Strategy Technology 40