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Survey: Spike in Use of AI in Email Marketing 

Associations Now

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

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Association Brain Food Weekly: 1.7.22

Reid All About it

First, she asks you to review 2021 and then think about your life in 2022 and beyond. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. Seven daily habits to make you a more consistent content creator.

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Association Brain Food Weekly: 3.4.22

Reid All About it

Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. . Top Trends in Content Marketing 2022.

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Report: Targeted Emails Draw Higher Engagement

Associations Now

The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open rates than individual emails—39 to 36 percent, according to the report.

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Your Marketing Plans Can Still Survive Without Cookies

Multiview

Google will begin Stage 1 of the Privacy Sandbox initiative in late-2022. This initiative is part of Chrome’s plan to phase out support for third-party cookies, which can begin raising red flags for any association who may be using programmatic efforts as part of their marketing plan.

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Your Complete Membership Management Guide for 2022 and Beyond

MemberClicks

Build member personas to encapsulate the kinds of person you’re targeting—then tailor your communications and marketing to resonate with that audience. Reaching out to prospective new members only via email or on social media isn’t enough—you’ll need to spread your message far and wide. Content management system (CMS).

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Why members should have a seat at the leadership table

Nimble AMS

According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. .