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Survey: Spike in Use of AI in Email Marketing 

Associations Now

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

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Association Brain Food Weekly: 1.7.22

Reid All About it

First, she asks you to review 2021 and then think about your life in 2022 and beyond. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. – What’s New in 2022? 2022 Hospitality Predictions. Quick hits.

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Association Brain Food Weekly: 3.4.22

Reid All About it

Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. Top Trends in Content Marketing 2022.

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Your Marketing Plans Can Still Survive Without Cookies

Multiview

Google will begin Stage 1 of the Privacy Sandbox initiative in late-2022. This initiative is part of Chrome’s plan to phase out support for third-party cookies, which can begin raising red flags for any association who may be using programmatic efforts as part of their marketing plan.

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Report: Targeted Emails Draw Higher Engagement

Associations Now

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

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Your Complete Membership Management Guide for 2022 and Beyond

MemberClicks

Build member personas to encapsulate the kinds of person you’re targeting—then tailor your communications and marketing to resonate with that audience. Reaching out to prospective new members only via email or on social media isn’t enough—you’ll need to spread your message far and wide. Membership marketing.

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Shop With Purpose: A Guide to Online Shopping Fundraisers

NXUnite

Research shows that e-commerce sales generated more than $856 billion in revenue in 2022, and approximately 2.64 Market Your Fundraiser Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible.

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