GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The goal was to help local businesses increase their volume of business during the summer and expand their long-term market regionally.

Communications 78

Communications Directory Social Media Massachusetts 78

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DECEMBER 10, 2021

Recruitment & Retention: How to Overcome the Great Resignation. Get a deep dive into what skills to look for in the talent search process to yield the best results and produce an effective recruitment effort. 2022 Event Trends Summit. Live Q&A: How Virtual and Hybrid Events Will Change in 2022. Host: Fridays@4.

Chicago 195

Chicago Social Media Education Recruiting 195

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JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Global Contracting Trends in 2022: Vaccine Mandates & More. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association.

Team 195

Team Technology Certificate Revenue 195

Nimble AMS

JUNE 22, 2022

According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. Why does this disconnect occur? Drive more revenue. Learning program.

Member Experience 121

Member Experience Tips Software LMS 121

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

GrowthZone

JANUARY 17, 2023

The survey polls chamber professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. The survey results show promise for consistent growth in this industry moving forward,” said John Cook, GrowthZone Senior Vice President of Marketing. 230 john.cook@growthzone.com.

Survey 78

Survey Industry Revenue America 78

MemberClicks

OCTOBER 6, 2022

Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. Build member personas to encapsulate the kinds of person you’re targeting—then tailor your communications and marketing to resonate with that audience.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

GrowthZone

JANUARY 17, 2023

The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. 66% of those polled believe their members recognize the unique value of their organization,” said John Cook, GrowthZone Senior Vice President of Marketing.

Survey 78

Survey Revenue America Software 78

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JANUARY 28, 2022

Work in 2022. Here he shares his predictions for 2022, in short, everything is about to change. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. 2022 STR Industry Trends. Fascinating stuff.

Newsletter 195

Newsletter Survey Team Software 195

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MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. What to Expect from Event Contracts in 2022. As digitization continues to reshape advertising and marketing, it’s time for associations to embrace content innovations and consumer retargeting marketing campaigns.

Revenue 195

Revenue Content Virginia Technology 195

MemberClicks

APRIL 5, 2022

Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. Explore Influencer Marketing Tactics to Promote Your Members. “Influencer marketing” isn’t just for large brands on Tik-Tok. Influencer marketing can be very expensive—but it doesn’t have to be! Seasonal Festival/Market.

Directory 52

Directory Social Media Video Discount 52

Fonteva

NOVEMBER 23, 2021

Whether you’re aiming to recruit new members, find new customers, or engage employees and volunteers, establishing a culture of communication and openness will make a difference in how your community perceives you. Use a multichannel marketing strategy to reach a greater audience. Email automation.

Organization 52

Organization Software Class Tips 52

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

Marketing 52

Marketing How To Social Media New Jersey 52

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MARCH 11, 2022

Amy Showalter, ASAE Government Relations and Advocacy Professionals Advisory Council member and author of ASAE’s Creating and Managing an Association Government Relations Program , is asking associations to contribute to the 2022 Grassroots Influence Pulse study. In 2022, we are trying something new! Sat 3/12 at 10 a.m.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Nimble AMS

JULY 28, 2022

The Community Brands 2022 Association Trends Study has also noted this trend, reporting half of all professionals say their IT budget will increase over the next year. An AMS should help your association manage membership records, optimize marketing and sales efforts, streamline communication campaigns, and other important office tasks.

Software 122

Software LMS Learning Management System Missouri 122

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Nimble AMS

JUNE 27, 2022

According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Code of ethics.

Leadership 117

Leadership FAQ Member Engagement Social Media 117

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OCTOBER 1, 2021

Five game changers for association success in 2022. ” Contrarian marketing common sense. Business leaders agree that virtual events are a vital component of their future event strategy, whether they’re gathering people to train, recruit, or entertain. Key Insights From The 13th Annual Membership Marketing Benchmark Report.

LMS 195

LMS Conference Technology Content 195

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NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Learn best practices for marketing before, during, and after events; alternative marketing channels which are now (or will be) the new norm; and how to extend and harness the power of your events. Quick hits. 1 CMP credit.

Survey 195

Survey Revenue Price Team 195

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DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). Fri 12/3 at 12 p.m.* – Building Your Meeting in 2022+. Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. We’ll also offer three takeaways with profound implications for how associations approach their educational offerings in 2022. Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

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SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Marketing to younger generations. Association benchmarks. Why travel to a conference if most of the experience feels like an online meeting?

Revenue 272

Revenue Innovation Education Tools 272

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OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

Achieve

MAY 5, 2023

In fact, in 2022, America’s top 30 peer-to-peer fundraising programs raised an impressive $1.05 We’ve provided five effective strategies to help you get started: Start Planning Early Combine Fundraising Events Recruit Mindfully Offer Incentives Equip Your Participants Let’s explore these strategies in more detail! billion dollars.

Strategy 52

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Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

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AUGUST 27, 2021

Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place? Killer Paid Search Tactics That Every Marketer Needs to Know. Host: American Marketing Association. Tue 8/31 at 1 p.m.

Tampa 200

Tampa Revenue Education Content 200

Achieve

JUNE 1, 2023

Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving. alone for Giving Tuesday 2022 , a 15% increase from Giving Tuesday 2021. In fact, nonprofits received 5% of all 2022 revenue on December 31.

United States 52

United States Social Media Review Recruiting 52

SBI

FEBRUARY 9, 2022

SEATTLE, WA, February 9, 2022 – SBI Association Management (SBI), a full-service association management company (AMC) headquartered in Seattle, announced today that effective February 1, 2022, it acquired LoBue & Majdalany Association Management (L&M) an AMC based in San Francisco.

San Francisco 52

San Francisco Association Management Seattle Class 52

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

EventMobi: Association Events

NOVEMBER 9, 2023

Welcome email According to the 2022 Membership Marketing Benchmarking Report , 79% of associations use welcome emails in their onboarding. Similarly, welcoming new members in your monthly newsletter helps existing members get to know your latest recruits, forming connections between new and longtime members.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

GrowthZone

OCTOBER 10, 2022

This is the first in the Striving for Success series of blog posts featuring excerpts from our 2022 Chamber Success Competition entries. In 2022, we sent “pulse checks” to all members about minimum wage, COVID-19 restrictions, mandatory vaccinations, municipal elections, and more.

Member Engagement 78

Member Engagement Guam Software Revenue 78

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. Four questions to help vet your content ideas.

LMS 361

LMS Revenue Tips America 361