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How to innovate at your member-based organization in 2023

Nimble AMS

With 2023 fast approaching, i t’s wise to reflect on t he state of your association and overall member experience. However, not all disruption needs to remain negative. Your association can learn from past challenges to adopt innovativ e strategies and better equip your staff and members for 2023. Here’s how to get started.

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How to Advocate for Increased Marketing Spending

Membership Marketing

In our just released 2023 Membership Marketing Benchmarking Report , many respondents shared that one of the reasons for success this year in growing their membership is an increased budget. About one-third of associations report increases in the marketing budget earmarked for recruitment (36%) and awareness and engagement (32% each).

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

Directory 147
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25 Free Skill-Building Webinars for September 2023 

MemberClicks

How to Improve the Future of Talent Acquisition September 6, 10:00 AM Despite the emphasis on recruitment in recent years, most organizations continue to struggle with talent acquisition, according to the HR Research Institute’s 2023-2024 Future of Talent Acquisition survey.

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Association Brain Food: 12.8.23

Reid All About it

Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. How to Tell If You Need a Data Warehouse. Marketing to Gen Z and millennials.

Strategy 272
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Association Brain Food: 4.21.23

Reid All About it

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members.

Education 195
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Association Brain Food: 9.1.23

Reid All About it

Propel explains how a culture assessment can reveal your organization’s change readiness and its place on the cultural spectrum—from traditional to contemporary to futurist. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Membership trends. Membership budget. Membership engagement. Membership value.

Revenue 227