GrowthZone

JANUARY 17, 2023

January 17, 2023 – GrowthZone , provider of association management software, released its 2023 Association Industry Survey results. Topics covered in the survey include challenges the organizations are facing, reinstatement strategies, and membership growth. Media Contact: John Cook, Senior VP of Marketing. GrowthZone.

Survey 78

Survey Industry Revenue Member Engagement 78

Membersuite

JANUARY 10, 2023

Already rerouting deliveries when storms or strikes interrupt supply chains, curating newsletters, and helping people write marketing copy, design logos, and do homework. Know which platforms different membership and market segments actively use. I have no doubt this conversation will continue in 2023. . Will Twitter survive?

Directory 143

Directory Social Media Tools Revenue 143

GrowthZone

FEBRUARY 7, 2023

Marketing Plan Basics for Associations If you’re new to writing marketing plans or working at an association, you may find our Association Marketing Plan Basics tip sheet helpful. You’ll get an overview of these five components of a great association marketing plan (including examples!): Get the tips.

Survey 78

Survey Innovation Tips Review 78

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 But answers aren’t enough anymore. Navigate Industry 4.0

Revenue 88

Revenue Chicago Leadership Content 88

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Has your association experienced this latest trend?

Strategy 127

Strategy Member Engagement Software Tips 127

Associations Now

OCTOBER 10, 2023

According to Higher Logic’s 2023 Association Community Benchmark Report , its nonprofit and association customer base saw an average of 759 monthly unique logins and 94 monthly unique users in 2020. In the first six months of 2023, customers saw 601 average monthly unique logins and 74 average monthly unique contributors.

Report 102

Report Strategy Member Engagement Content 102

Ngage Management

MARCH 23, 2023

As we move into 2023, we have so much to celebrate and be grateful for this year. To help define how we want our year to go, our staff collectively voted on what we felt best represented what we want our focus to be in 2023. We are so excited to share our theme for this year: Fully Ngaged!

Team 52

Team Video Innovation Marketing 52

Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Association Analytics

NOVEMBER 9, 2023

Experience the future of cybersecurity and IT at the VisionCSI conference by designDATA. Stay ahead of technological shifts with virtual sessions and in-person interactions.

Technology 130

Technology Conference Member Engagement Resources 130

Disciple Media

JUNE 12, 2023

Social media marketing has become an essential component of any successful small business marketing strategy. In this comprehensive guide, we will explore the key aspects of social media marketing in 2023 and provide actionable insights to help small businesses thrive in the digital landscape.

Social Media 36

Social Media Marketing Video Content 36

GrowthZone

JANUARY 31, 2023

Intrigued by these highlights of the 2023 Chamber Survey results? Read the full report to see how your chamber compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more! Watch the on-demand webinar now.

Survey 78

Survey Review Revenue Member Engagement 78

GrowthZone

JANUARY 31, 2023

Melynn Sight, nSight Marketing Read more in this blog post from Melynn. Read the full report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! Only 44% have a documented diversity and inclusion policy that they use regularly.

Survey 78

Survey Revenue Member Engagement Report 78

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

AssociationChat

MARCH 28, 2023

How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? Join Association Chat host KiKi L’Italien for her interview with David at 3 pm Eastern Time on Tuesday, March 23, 2023.

Strategy 64

Strategy Project Marketing Leadership 64

Associations Now

AUGUST 23, 2023

Recruitment and retention remain top-of-mind concerns for employers in 2023. According to the Emeritus Global Workplace Skills Study 2023 of 6,600 professionals worldwide, 74 percent would choose to work at an organization that invested in their education over one that didn’t.

Strategy 98

Strategy Library Recruiting Recruitment 98

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations?

Video 52

Video Marketing Recruiting Recruitment 52

MemberClicks

SEPTEMBER 1, 2023

Topics include business strategy and innovations, thought leadership,business practices, HR, TED talks, economy, renewals, eCommerce, and DEI. September 5, 3:00 PM In today’s tight labor market, employers need every competitive edge they can get to stand out. The webinars below cover a variety of skills, news, and advice to help.

Social Media 52

Social Media Cost Strategy Team 52

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Event marketing. Humans… so persuadable!

Social Media 250

Social Media DC Strategy Education 250

Mizz Information

MARCH 15, 2023

It would never have occurred to me a decade ago–or even five years ago–that in 2023 I’d still be writing about social media still being considered a shiny new thing to associations, or that associations would still be grappling with, essentially, social media 101. first appeared on Mizz Information.

Strategy 105

Strategy Social Media System Recruiting 105

AMG

SEPTEMBER 11, 2023

One significant concern that has emerged in 2023 is the rising property casualty insurance rates. Understanding the Reasons for Increasing Rates: Several factors contribute to the upward trajectory of property casualty insurance rates in 2023. These include: 1.

Cost 52

Cost Review Report Strategy 52

HighRoad Solution

FEBRUARY 1, 2023

Every year, associations and nonprofits clamor to reinvent their marketing, programming, and member experience strategies. And while the table always turns with new technologies and approaches, in 2023 and beyond, new audiences are also entering the mix. Gen Z is slowly working its way into the workplace and the buying market.

Marketing 60

Marketing Member Experience Technology Strategy 60

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

AUGUST 4, 2023

Results Direct and.orgCommunity invite your participation in the State of Mobile in Associations 2023 Benchmark Survey , the first and most comprehensive survey of its kind for the association community. Quick hits Five things to do to heat up your content marketing game during the summer lull. He’s my hero of the week!

Atlanta 195

Atlanta Price Revenue Denver 195

Associations Now

FEBRUARY 9, 2024

While a bigger-picture strategy can be helpful, just getting started is what’s most important.” That’s led to a lot of anxiety about “getting started” among nonprofits: A 2023 Salesforce survey found that just nonprofits were lagging the corporate world in terms of using or planning to use AI in the next 18 months. Writing at Inc.

Strategy 45

Strategy How To Survey Email Marketing 45

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines. 1 CAE credit.

Certificate 266

Certificate Denver South Carolina Project 266

The Journal by EXEC

JANUARY 30, 2023

However, despite its humble beginnings in the “blogosphere,” in 2023, it’s an extremely powerful communication and marketing tool for associations and businesses, the world over.

Marketing 52

Marketing Tools Content Communications 52

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Disciple Media

OCTOBER 25, 2023

This research will not only shape your community’s identity but also inform the kind of resources, content, and engagement strategies you’ll employ. Whether it’s due to market shifts, the introduction of new features, or feedback from members, it’s crucial to regularly reassess your pricing structure.

How To 36

How To Price Guidelines Content 36

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. – 1 CMP credit. More info/register. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Get yourself a bag of dough from the market.

millennials 370

millennials Survey Team Education 370

Reid All About it

FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. Quick hits Five ways to tell if your data management strategy is ready for AI. | Post-event attendee engagement.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Matt Lerner ) Trends to watch in March 2023.

Revenue 205

Revenue Certificate Committee Leadership 205

Disciple Media

NOVEMBER 1, 2023

In 2023, membership businesses are proliferating. As 2023 progresses, establishing a membership business is becoming essential for sustained engagement and growth. Understand your audience and market At the epicenter of a flourishing membership business is an unwavering understanding of its audience. Ready to dive in?

How To 36

How To Price Content Tips 36