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The more you know: Salesforce Person Accounts for associations

Nimble AMS

S ome of America’s leading businesses like New York Life, Bank of America, Voya , Philips, Target, and CVS are leveraging Person Accounts to revolutionize reporting. The core Salesforce customer relationship management (CRM) was initially created for business customers to communicate with other businesses.

America 134
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Association Brain Food Weekly: 1.22.21

Reid All About it

Host: New York Society of Association Executives. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Troy Pfeffer, Partnerships Director, Howspace North America. Communicate. What does that mean? 1 CAE credit. 8: Innovate.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Hear how technology can help you use your member data to drive strategy at your organization. Mon 1/18 at 3 p.m.

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Association Brain Food Weekly: 11.27.20

Reid All About it

What are the technologies, people, and processes required to be successful? Michael Shapiro (moderator), technology editor/senior editor, Northstar Meetings Group. Presenters: Heba Mahmoud, senior manager, diversity initiatives, Consumer Technology Association. Dave Coriale, President, DelCor Technology Solutions.

Las Vegas 369
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Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. What new technologies can they employ?

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Association Brain Food Weekly: 2.7.20

Reid All About it

On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. Michael Barrett, Sports & Leisure North America Centerplate, a Sodexo Company. Digital First: A New Mindset to Expand Association Influence. Host: MIT Technology Review.

Chicago 243
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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. McKinley Advisors describes how they helped the Infectious Diseases Society of America by starting at the top with governance and leadership development. The future of work. DE&I in action.