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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Presenter: Erica Dhawan, MPA, Author and Keynote Speaker on 21st Century Collaboration, Cotential. Hosts/presenters: Tim Hopkins, Senior Consultant at McKinley Advisors. Membership survey.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Host: Fridays@4 Speakers: Kia Davis Vy Le, CAE, Linguistic Society of America Kerri L.

Revenue 256

Revenue Certificate Tools Innovation 256

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MAY 28, 2021

With the switch this past year to online courses and conferences, many associations came to the troubling conclusion that their instructors and presenters didn’t know how to provide an enjoyable or effective learning experience. Collaborative innovation. Presenter: Monica H. Presenter: Yoram Solomon, Author, The Book of Trust.

Innovation 284

Innovation Technology Survey Team 284

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. More info/register.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Presenters: Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups.

Certificate 322

Certificate Technology Communications Revenue 322

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DECEMBER 4, 2020

Presenters: Lewis Flax, Flax Associates. Presenters: Mark Robins, CPA and Eric Hittle, CPA. Presenters: Tom Morrison from Metal Treating Institute, along with association tech entrepreneurs, Dave Will and Sig VanDamme. Presenters: Molly Marsh, Director of Education and Engagement Design, AMR Management Services.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

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NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Presenter: Linda Aronson. Presenter: Bobby Heard, MBA, CAE, COO, ACEP. Publications: How are Societies Approaching Innovation and Revenue Diversification? Presenter: Don Schmincke, Author and Speaker. Quick hits.

Survey 195

Survey Revenue Price Team 195

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JUNE 12, 2020

Presenters: Michael Anderson, CAE, FASAE, FAUSAE, Senior Consultant, Tecker International LLC. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Janet Crenshaw Smith, cofounder and president, Ivy Planning Group. Identify signals in the market that can impact how you operate.

Montana 243

Montana Leadership Tools Innovation 243

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JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Presenter: Dr. Randy Whetstone, Jr., Presenters: EQ experts Jenn Barley and Karen Sullivan, KickStart Your Edge. Presenter: Julie Sciullo, CEO, Association Analytics. Host: Fridays@4.

Video 195

Video Technology Content Strategy 195

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JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Presenter: Drift’s Sr.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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SEPTEMBER 22, 2023

Embracing AI in Events: Navigating Opportunities and Challenges Learn about the innovative applications of AI that are redefining attendee engagement, boosting event efficiency, and elevating overall experiences. LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. More info/register.

LMS 266

LMS Revenue Education Strategy 266

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Presenters: Georgi Ann Bailey, Hon. The future of work.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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FEBRUARY 2, 2024

.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m.

Certificate 266

Certificate Denver South Carolina Project 266

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AUGUST 27, 2021

Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. Presenter: Dr. Kim Bercovitz, Ph.D., Presenter: Peggy McElgunn, president and CEO of Global Professional Services, PC, and Proven Quality Practices. Presenter: Membership Specialist, Ronja Francoeur. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Presenters: Kristine Metter, MS, CAE, founder, Crystal Lake Partners.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. Fri 4/14 at 10 a.m.

Leadership 195

Leadership Education Revenue Strategy 195

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JUNE 5, 2020

I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge.

Innovation 273

Innovation Conference FAQ Industry 273

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JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. If you’re in the IT department, you have to walk the fine line between saying “no” to some ideas while not shutting down your staff’s innovation muscle. DelCor explains how to both encourage innovation and reject ideas with no future. 1 CMP credit.

Raleigh 186

Raleigh DC Washington Social Media 186

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SEPTEMBER 11, 2020

Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” Presenters: Ann H. Presenters: Ian Webb, Head of Business Development, Eventsforce. Presenters: Teri Carden, Co-founder, ReviewMyAMS. Presenter: Carmen Sweetman. Virtual sponsorships.

LMS 329

LMS Montana Revenue Price 329

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FEBRUARY 14, 2020

Presenters: Melanie Meyer, Tech Advisor, Tech Impact. Presenters: Heather McNair, Chief Community Officer, Higher Logic. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Presenters: John Leh, CEO and Lead Analyst, Talented Learning.

DC 243

DC Content Education Washington 243

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OCTOBER 14, 2016

The training industry is a huge enterprise representing approximately $160 billion in North America and over $355 billion globally. What portion of this market do associations claim and should your organization be a part of it? Presenters: Ryan Brown, VP of sales & event services, National Trade Productions. 1 CAE credit.

North Carolina 150

North Carolina Arlington America Products 150

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SEPTEMBER 4, 2020

Presenters: Ann H. Presenters: Duncan Bell, Association TRENDS. Hear how COVID-19 accelerated workplace culture innovation. Presenters: Jamie Notter, Co-Founder and Culture Designer at Human Workplaces. Presenters: Mary Lou Peck, President & CEO @National Speakers Association. More info/register. 1 CMP credit.

Montana 322

Montana LMS Revenue Recruiting 322

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. All the above!

Video 52

Video Marketing Strategy New Jersey 52

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JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Last call to participate in Marketing General Inc.’s Host: ASAE.

DC 225

DC Washington millennials Chicago 225

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

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MARCH 20, 2020

You can find yours on the Feeding America website. Good Morning America, YouTube ). Presenters: Tracy King, CEO and Chief Learning Strategist of InspirEd. Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. Presenters: Rick Bawcum, CEO, CIMATRI. Presenter: Lindsey Foreman.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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DECEMBER 1, 2023

At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” From the Electoral College to the Senate, reforms to our founding charters are possible without amendments. 1 CAE credit. 1 CMP credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Forget White Fragility : here are ten books America should be reading about race. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Cvent team. Presenter: Will Curran of Endless Events.

Montana 221

Montana North Carolina Review Member Engagement 221

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NOVEMBER 11, 2016

Presenter: Jessie States, CMM, manager of professional development, MPI. Presenters: Michelle Evans, assistant vice president, Aon Affinity and Aon Association Services. Presenters: Renata Lerch, deputy managing director, American Society for Quality. Kelly Treadway, marketing and social media strategist, EventCurious.

Handbook 237

Handbook Washington eBook DC 237

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MAY 8, 2020

Find yours on the Feeding America website. Presenters: Kristi C. Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras and Leading Learning. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Kerwin Brown, CAE, president and CEO, Bakery Equipment Manufacturers and Allieds.

North Carolina 221

North Carolina Montana Conference Revenue 221

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NOVEMBER 24, 2023

Next gen marketing. Is your Board ready for innovation? Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. –

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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APRIL 24, 2020

Find yours on the Feeding America website. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Janet McNichol, CAE, human resources director, American Speech-Language-Hearing Association. Presenters: Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. More info/register.

North Carolina 243

North Carolina Survey Strategy Conference 243

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OCTOBER 20, 2017

Presenter: Heidi Ann Ecker, Senior Director, Government Affairs and Grassroots Programs, National Association of Chain Drug Store. Presenters: Bill Kramer, Policy Director, Council of State Chamber. Presenters: Tracy King, MA, CAE, CVEP, Chief Learning Strategist & CEO, InspirEd. 1 CAE credit. Location: Washington DC.

DC 150

DC Washington Social Media Tools 150

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MAY 12, 2017

Presenter: Whitney Johnson, expert on disruptive innovation and personal disruption. Presenter: Craig Weiss, CEO & lead analyst, Craig Weiss Group. Presenter: Bill Fluharty, sales engineer, PSAV. Presenter: Lee Papa, mindfulness expert. Presenter: Beth Ziesenis, founder, Your Nerdy Best Friend.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

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MAY 1, 2020

Virtual presenters. WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors. Find yours on the Feeding America website. Presenter: Gregory Offner, keynote speaker and disruption expert. Chapter virtual education.

North Carolina 273

North Carolina Revenue Strategy Education 273