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Association Brain Food: 4.12.24

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SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 4.19.24

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James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Learn innovative communication tactics and effective win-back methods to transform these former members into active, engaged participants once again. Congratulations, Dean! Co-mentors. CAE credit.

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Association Brain Food: 10.6.23

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Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256
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Association Brain Food Weekly: 6.18.21

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Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. I’ll be happy to feature it as long as it’s not too product centric. Guest: Ron Hetrick, Development of Staffing Product at Emsi Data. More info/register. More info/register.

LMS 369
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Association Brain Food Weekly: 6.25.21

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They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Amanda Milligan, Content Marketing Institute ). Chapter benchmarking data. Online learning. Quick hits.

LMS 361
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Association Brain Food: 9.1.23

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Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227
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Association Brain Food Weekly: 1.15.21

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The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”