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From Passive to Passionate: How to Supercharge Member Engagement

Association Freak

Reading Time: 6 minutes Member engagement and retention are the ultimate weapons in the battle for long-term success. This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants.

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How to Conduct a SWOT Analysis for Association Planning

GrowthZone

What is a SWOT Analysis? Taking time to regularly analyze these factors is an important part of strategic non-profit planning and analysis. How to Conduct a SWOT Analysis? For a general analysis, keep it simple. Also include intangibles such as reputation, employee commitment, member engagement, etc.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

Read about how AARC automated their online community for better member engagement. First step: evaluate the triggers members said contributed to their initial decision to join and analyze feedback data from previous lapsed members to understand potential reasons for not renewing. Members lapsed in the past 3-6 months.

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LMS Selection: 7 Features Associations Need

Forj

Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership. Assessment Authoring and Analysis. When choosing an LMS for your association, be sure both assessment authoring and analysis are possible.

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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” They also need engaging content that allows them opportunities to interact with the content and collaborate with other learners.

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4 Costs To Expect When Implementing New Membership Software

Aptify

By providing all staff members a license, you are allowing everyone to see a true picture of the health of the organization and to drill down into detail across departments. They can see membership numbers, revenue drivers, and other useful data points to help drive member engagement. Employee time commitment.

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