Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The spring cohort for their Association Facilitator Certificate Course begins on March 11. I’ve used data from Marketing General Inc.’s The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

Reid All About it

OCTOBER 9, 2020

WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Jay Karen, CAE, chief executive officer, National Golf Course Owners Association.

Utah 370

Utah LMS Conference Technology 370

Membersuite

SEPTEMBER 10, 2022

Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. Of course, you could carve out exceptions where it makes sense. Decisions to change your membership model must be based on data analysis, market research, and financial modeling.

Price 135

Price Discount Marketing Newsletter 135

Association Adviser

AUGUST 13, 2018

Have your membership recruitment methods evolved to adapt to online competitors? The more information you obtain, the easier it will be to fine-tune your membership recruitment process. Of course, surveying members about their membership choices can go both ways ? Conduct a SWOT Analysis. It’s as easy as it sounds ?

Recruiting 60

Recruiting Recruitment Analysis Survey 60

Reid All About it

FEBRUARY 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. The premise is two-fold: Grab your favorite grape (in wine form, of course!) Host: Fridays@4. Mon 2/8 at 11 a.m. – CAE credits.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

SEPTEMBER 1, 2023

But sometimes a traditional online program or course doesn’t fit our schedules. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. 4 CAE credits for 4-week course. Who has the time to learn? Answer: we all do. Membership trends.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

NOVEMBER 27, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register. Host: Ed Rigsbee, CAE, president at Rigsbee Research. All times are Eastern Standard Time unless otherwise noted.

Las Vegas 369

Las Vegas Virginia Content Washington 369

ISAE

SEPTEMBER 14, 2023

Offer new paid perks to members like access to exclusive webinars or presentations, courses designed by industry experts, conferences, and more to improve your association’s offerings. Courses or educational resources. Create educational courses that can help members refine their skills.

Revenue 52

Revenue Learning Management System Course eBook 52

Reid All About it

JANUARY 13, 2017

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Of course, your mileage may vary.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Of course, your mileage may vary.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Associations Now

FEBRUARY 10, 2016

Our Buzz posts run the gamut of association topics, of course, but this week I will borrow the Buzz theme for a membership-specific roundup of five must-reads for association membership professionals. For instance, how does customer service, product quality, or employee engagement influence membership recruitment and retention downstream?

Analysis 40

Analysis Member Engagement Marketing Innovation 40

Reid All About it

DECEMBER 8, 2023

Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Host: Northstar Meetings Group Speakers: Robert Kenward, recruitment expert Dawn Penfold, president, Meetingjobs.com Elise Schoening (moderator), senior editor, Northstar Meetings Group Wed 12/13 at 3 p.m. More info/register. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

SEPTEMBER 15, 2023

Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., 4 CAE credits for 4-week course.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

NOVEMBER 11, 2016

I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. If you’re a fan of American history, you’ll love this podcast.

Handbook 237

Handbook Washington eBook DC 237

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. One man’s guess on the proper course was as likely to be as good as another’s. Publications.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Reid All About it

MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. More importantly, would your association align and agree upon those indicators across all business units and course-correct accordingly? Post-program campaigns. Membership.

Revenue 256

Revenue Strategy Member Engagement United States 256

Association Adviser

JULY 5, 2017

An analysis run by LinkedIn shows 85 percent of the full-time employed workforce consider themselves to be passive job seekers. author image=”[link] Liz Ruble is a recruiter for Naylor Association Solutions. Liz Ruble, Naylor Association Solutions. Contact tom.aley@boxwoodtech.com for a quick tour of options.

Recruiting 62

Recruiting Recruitment Analysis Tips 62

Reid All About it

MAY 12, 2023

Current Trends in Policy and Politics Hear the latest quarterly analysis of trends in policy and politics. Learn how to use analytics to uncover education gaps you didn’t know you had, discover which course topics do better live or online, and know if learners have a positive or negative tone in course reviews. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Increasingly LMS platforms are moving from a course catalog approach to a home where ideas are shared by learners and interaction in an important element to the online education experience. Wed 4/17 at 2 p.m.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

MAY 8, 2020

Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk facilitation graphics. Hosts: Kaiser Insights, Dynamic Benchmarking and Matchbox Virtual Media. Tue 5/12 at 6 p.m.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

MARCH 11, 2022

Looking Forward 2022 (Impact): Trends and Analysis. This course provides a framework for evaluating creative copy and design via practical collateral critiques, and for following brand standards while ensuring marketing performance. Membership Roundtable Discussion: Recruiting Student and Early-Career Members. Host: Grype.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

MARCH 19, 2021

Learn about the eight different culture markers we measure, what it looks like to break the data down by subgroups, how to spot the cultural patterns that get in the way of results, and our driver analysis tool where you can see what areas of the culture truly drive employee engagement. More info/register. Host: Propel. Fri 3/19 at 3:45 p.m.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Get insights into the key components of SMM, such as stakeholder management, meeting registration, strategic sourcing and data analysis. *All times are Eastern Daylight Time unless otherwise noted. Wed 8/2 at 12 p.m. Lunch provided.

Chicago 150

Chicago Washington DC Social Media 150

Membership Marketing

FEBRUARY 7, 2018

One of my clients presented the following analysis to his staff. Of course they would have to survive without the $800,000 in dues revenue and some portion of the non-dues, advertising, and exhibitor revenue dependent on members. I believe that the optimal method is to base the analysis on incremental servicing cost.

Cost 49

Cost Revenue Analysis Recruiting 49

Associations Now

JUNE 29, 2016

but it of course also sparked some fascinating discussions and knowledge sharing. In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. “Unengaged members generally don’t respond to any kind of research.

Recruiting 61

Recruiting Recruitment Sample Discount 61

Reid All About it

AUGUST 27, 2021

Teri Carden—founder of ReviewMyAMS and AMS Fest—is bringing both groups together for a day of learning and sharing on September 23, plus some fun, of course, the night before. 80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. The new education model.

Tampa 200

Tampa Revenue Education Content 200

Association Adviser

JANUARY 2, 2019

Start by setting your course. We created a director of career management (Redmond) to be in charge of the portal, as well as hired a full-time sales manager, Eli McLean, ASHA’s associate director, to revamp our job posting pricing structure to better serve our career vendors recruitment advertising sales.

How To 75

How To Project Content Recruiting 75

Reid All About it

OCTOBER 16, 2020

Learn how the panel of editors has been covering the pandemic, how they perceive the industry evolving, their analysis of their latest research, and what they expect for the future. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 1 CMP credit. More info/register. Host: PCMA.

Indiana 221

Indiana Review Education Conference 221

Membership Marketing

MARCH 8, 2019

One effective way is to present the economic argument based on a lifetime value analysis. I t is true, without an adequate budget it is a challenge to grow membership. So how do you make the case for additional marketing dollars?

Marketing 75

Marketing Revenue Analysis Cost 75

Associations Now

AUGUST 16, 2017

At a session on Monday, Brian Scott, chief information officer with Experient, and colleague Valerie Cox, manager of business analysis, gave an overview on rapidly growing tracking technologies for events. Sensor data could tell you if the attendee found his or her way to a session on effective collaboration and project management.

Team 77

Team Project Technology Analysis 77

Reid All About it

DECEMBER 3, 2021

WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. The International Association of Plumbing and Mechanical Officials (IAPMO) didn’t let their assumptions about members get in the way of their learning business. More info/register. 1 CAE credit.

Revenue 195

Revenue Technology Innovation Social Media 195

Associations Now

AUGUST 6, 2014

As shared in “Ready, Aim, Recruit,” NANN chose to focus on a specific target audience: “hospitals with the Magnet designation from the American Nurses Credentialing Center, where research showed NANN’s best prospects were.” Growth is, of course, good, but a target number just for the sake of a number can equal trouble.

Recruiting 40

Recruiting Recruitment United States Analysis 40

Association Adviser

JULY 27, 2016

Have they taken any learning courses recently? Have they recruited other members, sponsors, volunteers or event speakers? This type of analysis can help you ascertain why they retain their membership. Is their membership about to expire? Do they hold a special certification or degree within your industry? Who is their employer?

Communications 60

Communications Content Member Engagement System 60

Delcor

APRIL 5, 2019

Online, self-paced video courses are an affordable way to deliver this training. And of course, this all must go hand in hand with item #1: training! Conduct an analysis to determine if these solutions are adequately meeting needs for file collaboration and document management. Identify weaknesses and areas for improvement.

Technology 45

Technology Project System Review 45

Reid All About it

DECEMBER 2, 2022

Do you remember early last year seeing a slew of LinkedIn updates about an online DEI course at the University of South Florida (USF)? But 62,000 people completed the course and earned a certificate. While we’re talking about “meta,” here’s an audience analysis of the metaverse community from Michael Brito at Britopian.

Tips 41

Tips Video Content Marketing 41

Beth Kanter

NOVEMBER 29, 2012

” Well, here is are some ways to find some data nerds to help you with your measurement and analysis: 1. Get Free Help with Your Google Analytics: The Analysis Exchange has a goal to “dramatically increase the number of people on Earth doing web analytics the right way.”

How To 28

How To Analysis Indiana Directory 28