Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. I’m happy to feature it as long as it’s not too product-centric. Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

Association Success

MARCH 12, 2019

Product and content development will be approached in a collaborative, well-prioritized, and holistic way. Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. So, what does this look like? Acquisition Team.

Certificate 109

Certificate Discount Team Content 109

Association Success

AUGUST 1, 2019

First, let’s look at gap analysis. To cater to your learners, it really starts with evaluating your current education portfolio, and then adding programs, products, services that could support learner growth and development , to fill the gaps and to be job-ready. In some ways, we even compete with higher education institutions.

Education 68

Education Analysis Newsletter Content 68

Reid All About it

APRIL 12, 2019

Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. I’ll be happy to feature it as long as it’s not product-centric. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Tue 4/16 at 8:30 a.m. Wed 4/17 at 2 p.m.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

NOVEMBER 3, 2017

And I especially love it when others do it for me—those are the newsletters I value most. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones. I’ll be happy to feature it as long as it’s not too product-centric. – Price Sensitivity Analysis.

DC 150

DC Washington Innovation Price 150

Associations Now

MARCH 13, 2019

Ask for pre-analysis, and ship in what is needed. Subscribe to”Otter Talk,”a bi-monthly newsletter , which highlights trends, ideas, and actionable takeaways for your association events, from an experienced member of the planning community who has lived the “planning life.”. Interested in more?

Newsletter 92

Newsletter Analysis Cost Tips 92

MemberClicks

DECEMBER 19, 2023

They also give vendors and your organization the opportunity to showcase products and services and meet new audiences and interest. For example, are your vendor booths for attracting new hires or for selling products or services? If you’re a trade association, hosting your own trade show can help bring additional value to your members.

Tools 52

Tools How To Software Cost 52

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. I’ll be happy to feature it as long as it’s not too product centric. Allie DeCastro, Senior Product Designer, Splash. Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. Quick hits. Host: Propel.

LMS 370

LMS Nashville Strategy Video 370

Achieve

DECEMBER 19, 2017

A goal represents a completed activity on your site, such as signing up for your organization’s newsletter or clicking ‘Donate Now.’ Events: An action on your site, such as signing up for a newsletter or downloading a white paper. Set goals in Google Analytics to maximize your conversions.

Newsletter 52

Newsletter Analysis Report Strategy 52

Beth Kanter

JULY 9, 2019

This is a good analysis of the evolution of Tech for Good, Cloud for Good, Data for Good, and the latest iteration: AI For Good. Note for more examples of AI used in nonprofit field program work in a variety of applications, check out: Cohort 3 “All Things AI” newsletter and podcast. What Is AI for Good?

Tools 58

Tools Proposal Newsletter Analysis 58

Associations Now

FEBRUARY 7, 2017

HCEA’s three membership categories now include: Corporate members, formerly regular members, are organizations and companies that manufacture or distribute healthcare products or services. And industry partner members, formerly supporting members, are organizations that provide products or services related to healthcare meetings.

Press Release 40

Press Release Newsletter Analysis Products 40

Associations Now

JUNE 9, 2014

Email newsletters, that is. According to a new Global Executives Study by the business-news site Quartz, two-thirds of business leaders reported that e-newsletters were one of the first three news sources they check daily. The study also revealed when business leaders are consuming news and how they’re sharing it.

Newsletter 40

Newsletter Survey Analysis Content 40

GlowGlobally

SEPTEMBER 18, 2010

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Considering future trends, the asset of membership will most likely lose its importance; national trends highlight that the local market values the product line or package offered by associations or professional industries.

Marketing 60

Marketing Certificate Newsletter Products 60

Reid All About it

AUGUST 19, 2022

I’ll be happy to feature it as long as it’s not too product centric. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. In the world of AV and event production, rarely do we see a majority female workforce, especially in leadership representation. 1 CMP credit.

Technology 43

Technology Software Cost Products 43

Associations Now

DECEMBER 9, 2016

Sure, direct-mail pieces and email newsletters can be compelling. Which is exactly why we spent the weekend sharing our favorite new stores, and cool websites, and must-have products. It’s using everyday individuals with small, dedicated followings online to market brands, products, and services using their own voice.

Tools 40

Tools Marketing Discount Conference 40

Vanguard Tech

MARCH 28, 2012

These are products and services someone paid money to develop, that engaged me and I paid my own money for. We do a good bit of audience analysis as part of our discovery process at Vanguard Technology. At first glance these are meaningless pursuits irrelevant to my professional life, right? Promote. –

Press Release 70

Press Release Newsletter Analysis Content 70

Reid All About it

MAY 6, 2022

The TEA framework of productivity: managing your time, energy and attention. I’ll be happy to feature it as long as it’s not too product-centric. Vice President at American Pet Products Association. Presenters: John Campbell, Product Strategy Director, Academic, Oxford University Press. Anne-Laure Le Cunff, Ness Labs ).

Arlington 39

Arlington Newsletter Project Revenue 39

AMR Management Services

APRIL 13, 2011

Show this to members in a membership renewal letter, on your website, through social media outlets like Facebook and Twitter and in your publications and e-newsletters. You can also include a link to your association newsletter and anything else you want to promote to your members. Encourage them to write articles for your newsletter.

Newsletter 64

Newsletter Library Kentucky Analysis 64

Reid All About it

FEBRUARY 11, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Looking Forward 2022 (Impact): Trends and Analysis. David Lerman, senior writer and author of the CQ Budget newsletter. Matt Wasowski, New Business and Product Development, Events, SAE International. Fri 2/11 at 12 p.m.* – Mindful Networking.

Content 39

Content Strategy Technology Analysis 39

GlowGlobally

JANUARY 31, 2014

And yet, how many associations take the time to find out what their customers think of them, or seek their feedback on important issues to help with product development or an evolving value proposition? Questions tend to focus around service issues rather than going to the heart of defining needs, gaps and relevance.

Member Engagement 60

Member Engagement Products America Marketing 60

Association Adviser

OCTOBER 13, 2016

Weidner said MSCI tries to come up with products and services that represent real value to members — and which help grow the top line. Creative packaging of that analysis and effective, multi-channel delivery of that [insight] is attractive to sponsors,” she added. “Treading water and just trying to survive is a recipe for disaster.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Pricing Your Product, Service, or Membership. new products. (4). Potential Analysis. (3). product line extension. (4). Push Product. (4). Steady State Analysis. (3). Publications. Tuesday, January 19, 2010. Network with Me. promotion.

Marketing 40

Marketing Social Media Price Survey 40

Associations Now

SEPTEMBER 4, 2013

Given all the possible inputs that engagement could encompass, it’s no surprise that the number-one challenge to collection, analysis, or reporting membership metrics identified by survey respondents was “missing or inaccurate data.” In reality it should be the other way around. (It’s

Member Engagement 40

Member Engagement Survey Newsletter Analysis 40

Beth Kanter

MARCH 4, 2013

In October 2012, the Beth Kanter came to speak to Social Media for Global Health (SM4GH) an interagency working group and space to connect and share experiences around the integrated use of social media to share the messages and products of global health and development organizations. This was supported through discussion at the event.

Social Media 28

Social Media Project Organization Newsletter 28

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Pricing Your Product, Service, or Membership. new products. (4). Potential Analysis. (3). product line extension. (4).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Pricing Your Product, Service, or Membership. new products. (4). Potential Analysis. (3).

Tools 40

Tools Marketing Recruiting Recruitment 40

Reid All About it

MARCH 11, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Looking Forward 2022 (Impact): Trends and Analysis. It’s a fun and productive format that may help you solve a tricky challenge or introduce you to a great new colleague. 15 Ways to Take Your Newsletter to the Next Level. More info/register.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Membership Marketing

JULY 17, 2012

On the one hand, just like any product, you need to establish share of mind with your prospective members. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. A pull product is something that is bought not sold. new products. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

AMR Management Services

MAY 17, 2011

Scan tweets that mention your brand, product or industry, or plug in your blog URL and Wordle will drop them into a tag cloud. Consumers earn cash or rewards for taking surveys, sampling new products and promoting favorite brands. Gait and Clinical Movement Analysis Society. Newer Post. Older Post. What Makes Us Stronger.

Tools 64

Tools Library Kentucky Sample 64

MemberClicks

MAY 13, 2022

Does the vendor offer additional product packages with more advanced features? Does the company regularly update the product program in response to customer feedback? If your organization requires a more comprehensive solution for financial analysis and reporting, the MC Trade system can facilitate this process.

Software 52

Software Association Management Price System 52

Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. This can be as simple as getting them to call the "800" number and ask a question, complete a survey, or buy an additional product (like a book). Pricing Your Product, Service, or Membership. new products. (4).

Marketing 40

Marketing Price Survey Discount 40

Reid All About it

FEBRUARY 4, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Presenters: David DeCillis, CISSP, Senior Product Specialist, Network & Security at ARG – IT Clarity. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. CAE credits. Host: Impexium.

Content 39

Content Education Recruiting Recruitment 39

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Pricing Your Product, Service, or Membership. new products. (4). Potential Analysis. (3). Non-Profit.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Pricing Your Product, Service, or Membership. new products. (4). Potential Analysis. (3). product line extension. (4). Push Product. (4). Steady State Analysis. (3). Non-Profit.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Pricing Your Product, Service, or Membership. new products. (4). Potential Analysis. (3). product line extension. (4). Push Product. (4). Steady State Analysis. (3). Network with Me. teamwork.

Content 40

Content Marketing Price Survey 40

Membership Marketing

MARCH 5, 2010

It is an attempt to have the product sell itself. In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. Pricing Your Product, Service, or Membership.

Price 40

Price Marketing Cost Survey 40

Reid All About it

FEBRUARY 3, 2023

I’m happy to feature it as long as it’s not too product-centric. Talking Tech for Associations The strategic use of tech empowers associations to increase in productivity and operational efficiency. Morning Coffee with BAE Start your day with a casual coffee chat on Zoom with your favorite people. More info/register. 1 CAE credit. .

LMS 40

LMS Video Technology Revenue 40