Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . Focus on your social media marketing strategies. Social media is the most effective and organic way to raise awareness of your events and drive more registration. Every event-planning team struggles with this question.

Tips 201

Tips Software Recruiting Recruitment 201

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Pricing Your Product, Service, or Membership.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Disciple Media

AUGUST 21, 2023

Test the waters: Dive in and share content on social media or blogs to see what the reaction is. Social media is a great place to start building an audience who will be receptive to your offering. Set the right price Analyze competitors’ pricing: Dive into the existing pricing landscape.

Course 36

Course How To Price Social Media 36

Reid All About it

APRIL 12, 2019

Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Unlocking Revenue by Driving Learner Engagement. More info/register. Learn what data is needed to accurately gauge ROI that will empower event professionals to strategize effectively. More info/register. Host: Hubb. Thu 4/18 at 1 p.m.

LMS 276

LMS Pennsylvania Innovation Education 276

Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

Price Products Marketing Discount 40

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Membership Dues Pricing and Value.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

Price 40

Price Marketing How To Survey 40

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Pricing and demo available upon request. Pricing and demo available upon request. What is Association Management sSoftware? MC Professional.

Software 52

Software Association Management Price System 52

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Balance sheet (Assets and liabilities) – An overview of your association’s net worth and financial position.

Recruiting 52

Recruiting Recruitment Cost Discount 52

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When Vein Specialist Centers wanted more brand awareness to increase patient appointments and revenue. People are searching for it.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

MARCH 27, 2020

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. Learn what virtual options exist to recuperate revenues and engagement with all stakeholders. Will Curran of Endless Events.

North Carolina 221

North Carolina Technology Louisiana Conference 221

Reid All About it

FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. Non-dues revenue. Guest Joey Price said, “SHRM prides itself on being the voice of HR. Michael Tatonetti, CPP, CAE, Founder of Pricing for Associations.

Revenue 40

Revenue Analysis Strategy Technology 40

Membership Marketing

JUNE 20, 2012

For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. So the test group produced both more revenue and more members. Non-Dues Revenue. (1).

Marketing 40

Marketing Price Discount Recruiting 40

Association Adviser

OCTOBER 15, 2013

When it comes to non-dues revenue, don’t put all your eggs in one basket. To combat information overload and serve a diverse audience, you need to integrate all of your media channels and provide readers with useful snippets they can consume when their schedule permits. AA: So, how does MHEDA help? our readers? affinity programs).

Revenue 60

Revenue Industry Social Media Process 60

Membership Marketing

MARCH 9, 2012

The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Pricing Your Product, Service, or Membership. Non-Dues Revenue. (1).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? News on Social Media and Membership Marketing. Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5).

Report 40

Report Marketing Price Survey 40

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). Potential Analysis. (3).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

MARCH 27, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Network with Me.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Network with Me.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

DECEMBER 30, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Using Social Media to Recruit Staff. Let"s Talk!

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JANUARY 19, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Network with Me. Popular Posts. The Membership Lifecycle.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

JUNE 18, 2012

But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JUNE 5, 2012

Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. For example, lowing prices or reaching new markets can potentially negatively impact renewal rates. Non-Dues Revenue. (1).

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

MAY 25, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Network with Me. Popular Posts. The Membership Lifecycle.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JANUARY 26, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Network with Me. Popular Posts. The Membership Lifecycle.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 27, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Practical Uses of Social Media for Association Mar. Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 9, 2010

Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5). Social Media. (5).

Analysis 40

Analysis Price Survey Virginia 40

Membership Marketing

APRIL 27, 2010

Kevin -- Excellent analysis and application of the data. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? The Correlation of Social Media Usage and Membersh. Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5). Social Media. (5).

Marketing 40

Marketing Price Analysis Survey 40