Association Adviser

MAY 23, 2018

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Marketing, production, IT and ad sales are probably next on your priority list. Empower your team. Why is that?

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Revenue Communications Survey Team 61

Association Adviser

MAY 23, 2018

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Marketing, production, IT and ad sales are probably next on your priority list. Empower your team. Why is that?

Revenue 61

Revenue Communications Survey Team 61

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. She says it’s time to retire outdated and insider event marketing jargon. Audience personas.

Revenue 205

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NXUnite

NOVEMBER 28, 2023

In this article, we’ll introduce you to remarkable social good investors who are actively seeking out companies committed to positive change, including anything from fundraising technology vendors to Google Grants agencies. We offer SEO and content marketing services for brands powering community impact. Yes, it does!

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Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ). More info/register.

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LMS Pennsylvania Innovation Education 276

Reid All About it

SEPTEMBER 3, 2021

Her must-read article recognizes the contributions of consultants and ASAE staff, shares advice for attendees and speakers, and recommends some standout sessions. Mike Agron, Content Marketing Institute ). Host: SOAR Community Network. 365-Day Member Communication: Re-Engaging Your Members in a Post-Covid Era.

Learning Management System 195

Learning Management System Education Technology Review 195

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. Host: Community Brands. 1 CAE credit.

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Montana Revenue Case Study Conference 259

Reid All About it

APRIL 1, 2022

The weekly list of free educational events and resources for the association community…. With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Online community potential. Career changers. 1 CAE credit. More info/register.

Revenue 195

Revenue Technology Education Video 195

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MARCH 19, 2021

The weekly list of free educational events and resources for the association community…. Association innovation. Start at her website , check out more on Association Innovation Today , and follow her on LinkedIn for the latest updates. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. 1 CMP credit.

LMS 370

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Association Subculture

SEPTEMBER 21, 2011

Disruptive Innovation Coming to Nonprofits. You want innovation? Check out this article from Fast Company on how Howard Buffett plans to invest in the nonprofit community - but with a catch. communications. (4). community. (3). innovation. (6). marketing. (2). Principled Innovation LLC.

Innovation 100

Innovation United States Association Management Education 100

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

WBT Systems

JANUARY 24, 2017

It’s a question that many associations ask when planning benefit programs and communications to members. As virtual assistants normally work as contractors, providing this opportunity for focused communication with peers enhances the value of their certification programs for members. What is the best benefit ever?

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Reid All About it

NOVEMBER 30, 2018

It includes a curated list of articles that will prep you for each of the conference pathways. Learning campaigns are a new way to engage and educate your community. 2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences?

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Innovation Technology DC Tips 190

.orgSource

OCTOBER 24, 2023

Does self-awareness mean you realize you’re a number cruncher first and a communicator second? Improved understanding of personal motivations, feelings, and behavior contributes to: Emotional intelligence—When you are a student of your own behavior, it’s easier to identify patterns in relationships and roadblocks to communication.

Leadership 88

Leadership Class Team Communications 88

.orgSource

MARCH 20, 2023

Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. The willingness to see from a different perspective and the courage to innovate should also characterize your attitude to digital initiatives. Adaptation and resilience were watch-words during the pandemic.

Leadership 88

Leadership Process LMS Technology 88

Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers. Host: BizBash.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

AUGUST 27, 2021

I’m seeing a wave of articles about the “bad science” of generationalism. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. Killer Paid Search Tactics That Every Marketer Needs to Know. Host: American Marketing Association. Generationalism. Quick hits. Host: BizBash.

Tampa 200

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Mizz Information

MAY 17, 2018

Guest post by Sohini Baliga, Director of Communications, Taxpayers for Common Sense, and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Innovation 40

Innovation Washington Recruiting Recruitment 40

Spark Consulting

MAY 15, 2013

Great article on teen behavior on “social” channels. (h/t Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference.

DC 150

DC Innovation Review Leadership 150

Reid All About it

AUGUST 25, 2017

I’m thinking of it as sort of a bionic search capability that pulls on all kinds of data sources across the enterprise and delivers highly context-relevant results, but this article from CMS Wire explains it better. Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market.

Social Media 153

Social Media Survey Tools Innovation 153

Reid All About it

JULY 23, 2021

They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report.

Video 195

Video Technology Content Strategy 195

Reid All About it

NOVEMBER 25, 2016

With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek , Science of Us , and Headspace. And now for something completely different…I enjoyed this article about hypnosis from Aeon. Grazia Mohren, vice president of marketing, BizBash Media. More info/register. Host: BizBash.

DC 184

DC Ohio Project Washington 184

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Enjoy compelling future-focused learning and discussion about this article. marketing and communication professional. Joshua Hardwick, Ahrefs ).

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge.

Innovation 273

Innovation Conference FAQ Industry 273

Reid All About it

JUNE 12, 2020

He shares too many good points and ideas about communications, virtual events, and sponsorships to discuss here so go read it! You’ve probably seen articles over the past few years about the death of the trade show. Identify signals in the market that can impact how you operate. Now it’s time to recover, relaunch, and rebound.”

Montana 243

Montana Leadership Tools Innovation 243

Reid All About it

JANUARY 26, 2018

One of the other best things I read is this article about the history of open internet protocols and Bitcoin. His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”. Last call to participate in Marketing General Inc.’s

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DC Washington millennials Chicago 225

Reid All About it

NOVEMBER 25, 2016

With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek , Science of Us , and Headspace. And now for something completely different…I enjoyed this article about hypnosis from Aeon. Grazia Mohren, vice president of marketing, BizBash Media. More info/register. Host: BizBash.

DC 150

DC Ohio Project Washington 150

Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. More info/register.

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Project Tools Revenue Metro 195

.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. In a Harvard Business Review Article , authors Robert S. In fast-paced digital markets, strategies that include both opportunities and challenges are essential to growth. The organization has a multilayered process for innovation.

Strategy 88

Strategy Innovation Process Products 88

SCD Group

SEPTEMBER 24, 2012

8 Articles for Association Executives: Best of the Week from SCDdaily. It’s being open to numerous possibilities, having the discipline to experiment with conflicting strategies and moving quickly to embrace one of them when the direction of the market becomes clear.” What is Innovation? Causeaholic. You Answer.

millennials 40

millennials Content Innovation Marketing 40

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. What are some proven techniques and innovative strategies? In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. Are you actively marketing? The opposite is often the case.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. What are some proven techniques and innovative strategies? In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. Are you actively marketing? The opposite is often the case.

How To 52

How To Social Media Discount System 52

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Using Marketing Automation to Grow Your Membership Base.

Montana 365

Montana Content Price Strategy 365

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ).

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Washington DC Library Tips 186