Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission. Bundle similar content.

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Content Tips Marketing Certificate 74

Associations Now

SEPTEMBER 12, 2018

Content marketing is a valuable tool for associations looking to attract new members, engage existing ones, or gain more conference attendees. But all too often, content marketing programs get off track. Content is a means to an end. That’s according to Omnipress Marketing Director Tracy Grzybowski.

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Content Marketing Tips Course 97

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing.

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GrowthZone

JULY 11, 2017

In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. Clearly, content that drives engagement must be digital and distributed online.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

Association Success

OCTOBER 27, 2020

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

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Content Strategy Library Newsletter 107

Associations Now

SEPTEMBER 5, 2019

As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. In marketing eras of yore, celebrity print ads were the secret weapon to reach consumers and sell products. They cross-promote their content, and get news sites to write stories. Other Links of Note.

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AssociationChat

DECEMBER 28, 2020

If you’ve ever been in a position of trying to figure out what kinds of content to create – for blog posts, articles, podcasts, or something else – you are not alone! 21 Content Ideas for Your Association Audience. If you feel stuck right now, this is for you!

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Content Industry Tips Examples 132

Velvet Chainsaw

FEBRUARY 8, 2021

If the pandemic has taught us anything, it’s that we should optimize the benefits of the best, most-advanced and relevant content from your annual conference by thinking beyond the three-day in-person or virtual meeting experience. Conference content product management requires a good deal of business acumen. Here are five tips.

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Content Conference Revenue Discount 97

Association Success

NOVEMBER 13, 2020

From unique ways to utilize social media platforms to a better marketing strategy for your association, this week’s Friday Five shows association professionals are ready to make some changes for the new year. . Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.

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Content Newsletter LMS Social Media 78

AssociationChat

AUGUST 14, 2020

Looking at content metrics isn’t always fun. The content itself? The promotion of the content? The magical alchemy of natural word optimization, content type, and length for SEO? The truth is, even after all these years of studying marketing, I can’t always pinpoint why a post seems to take off. I won’t lie.

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Content Social Media Marketing Review 90

Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.”

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Content North Carolina Class Tools 150

Nexus Marketing

JUNE 27, 2023

With the platform achieving over 100 million active users in just under two months since its release, it’s become clear to all digital marketers that ChatGPT , an AI-powered tool, isn’t going anywhere. While AI-generated content can seem daunting for many digital marketers, the team at Nexus Marketing views it as an opportunity.

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Process Content FAQ Guidelines 40

Socious

JANUARY 4, 2017

That’s why we’ve put together our 12 top articles from 2016. These articles will give you a head start on 2017, covering topics from member engagement to business management. Top 3 Member Engagement Articles. Article #1) How to Measure the Effectiveness of Your Association’s Member Engagement Tactics.

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millennials Member Engagement Video Software 100

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

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Marketing How To Course Discount 192

Association Success

OCTOBER 7, 2020

Whether they realize it or not, many people build their habits around consuming content. . Before long, this content becomes woven into the daily fabric of our lives. Marketers have a name for this universal pattern: Brand habit. Here are three ways your content strategy can build brand habits that stick. .

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Content Press Release Newsletter Social Media 78

YourMembership

MAY 22, 2017

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Although it’s not ASAE’s […].

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Conference Communications Marketing Industry 210

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

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Content Report Marketing Social Media 100

Optimist Consulting

JULY 9, 2014

I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages.

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Content Marketing Case Study Video 100

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Once you find your audience, sustain them by providing relevant content on a regular basis.

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YourMembership

MARCH 6, 2012

Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. Smith is the Director, Inbound Marketing at YourMembership.com.

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Content Tips Software Social Media 150

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog articles are well-researched and very in-depth. Marketing Automation. Content Marketing Institute.

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Marketing Social Media Houston Resources 116

Associations Now

FEBRUARY 22, 2017

In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity and replacing infographics with interactive elements. If you’re targeting search engines, now might be time to rethink your content marketing strategy. Check out the full report at the Clutch website.

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Content Report Marketing Software 66

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

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Content Conference Video Marketing 78

Arc 3 Communications

JULY 15, 2021

A content strategy is important to hospitals, healthcare providers, and healthcare foundations in order to help with brand awareness, build loyalty, and provide reliable and helpful information. What is a Content Strategy? Importance of Content in Healthcare Creating content in the healthcare field is much different than other areas.

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Content Strategy Social Media Newsletter 52

Associations Now

JANUARY 27, 2020

With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack. If you’re a progressive content creator, these three trends might not be surprising, but the reasons why brands are deploying them might send you back to make some updates to your plans. By Eric Goodstadt.

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Marketing Content Social Media Report 132

GrowthZone

SEPTEMBER 25, 2017

Membership pro, Frank Kenny, explains content marketing through social media and why digital marketing is necessary to bridge the two. Imagine that you create amazing content on a regular basis – it shouldn’t be much of a stretch – you’re likely already doing that. The content gets them there. Done, done, and done.

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Content Social Media Video Recruiting 92

AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Inbound Marketing.

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Content Strategy Social Media Case Study 52

Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. What is Thought Leadership Content? Thought leadership is not necessarily just a type of content, but a type of content marketing.

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Content How To Newsletter Leadership 52

Association Success

SEPTEMBER 16, 2020

There are times when dreaming up new content seems all but impossible, and it’s not clear what you should publish next. . Fortunately, there are several forms of content you can always rely on when inspiration runs dry. MORE: 8 ways to generate fresh content ideas for your association’s blog. Team building and management.

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Content Case Study Press Release Survey 78

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Survey Marketing Certificate Education 150

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead.

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Chicago Certificate Marketing Content 195

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. But, seriously, has anyone seen the movie Join or Die yet?

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DC Washington Member Engagement Innovation 261

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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Marketing How To Discount Content 52

Association Adviser

JUNE 27, 2018

Associations can also employ a similar concept when it comes to their content. Therefore, we put forth a significant effort to produce cutting-edge content and research for them. This provides a great reason to recycle content – they may have missed the first time around. Don’t have a large magazine archive? Re-format it.

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Content Library Social Media Resources 67

Association Briefings

OCTOBER 21, 2020

Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. But AI has also started to penetrate deeper into smaller marketing departments, helping brands enhance the customer buying journey. Then, it starts to serve up similar articles in subsequent publications, specific to their learned “interests.”

Newsletter 52

Newsletter Marketing Press Release Content 52

Forj

AUGUST 24, 2017

In the Learning & Development world there has been a lot of buzz recently around content curation and the skills associated with being a curator. To be sure, associations have digital strategies related to curating content and delivering what is important for its members. To do this, you may need to hire a digital curator.

Education 87

Education Content Strategy Case Study 87

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing.

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Content Marketing Chicago United States 40