MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. What are some proven techniques and innovative strategies? In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. Are you actively marketing? The opposite is often the case.

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MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. What are some proven techniques and innovative strategies? In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. Are you actively marketing? The opposite is often the case.

How To 52

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Spark Consulting

OCTOBER 24, 2013

. “ The Real Privacy Problem ” – long but fascinating article about some of the deeper issues at play in debates about privacy, freedom, and big data. blog roundup cool technology fundraising innovation leadership marketing membership social media Associations Now Beth Kanter sxsw Technology Review Twitter Wikipedia'

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Spark Consulting

MARCH 26, 2014

This is a great article, BTW.). The key to innovation? blog roundup innovation leadership marketing membership social media Associations Now Copyblogger Facebook John Haydon online advertising professional development Shelly Alcorn Technology Review Twitter' “Oh, he’s just lucky.”

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Reid All About it

AUGUST 25, 2017

I’m thinking of it as sort of a bionic search capability that pulls on all kinds of data sources across the enterprise and delivers highly context-relevant results, but this article from CMS Wire explains it better. Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market.

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Associations Now

APRIL 1, 2013

That, and more, in today’s Social Media Roundup: Says Who? She suggests you use the five T’s of word-of-mouth marketing : talkers (or influencers), topics (or message), tools, taking part in the conversation, and tracking. (ht Your members are the most influential and vital part of your organization.

Social Media 40

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.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

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Reid All About it

SEPTEMBER 15, 2017

This Fortune article explains five ways businesses are already using blockchain. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. – Advocacy in a Social Media World. Using Marketing Automation to Grow Event Registration. . 1 CAE credit.

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Spark Consulting

AUGUST 28, 2013

A recent NTEN article lays out the basics and urges you to get started! Should the role of Chief Marketing Officer be eliminated ? What should you look for in a social media manager ? If, like me, you didn’t get tickets to the ceremony on the Mall today, at least we can watch Dr. Martin Luther King Jr.’s

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Reid All About it

OCTOBER 4, 2019

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby!

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Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Still on Jamie, he clued in me in to a fantastic article that examines the concept of white privilege , Unpacking the Invisible Knapsack. Big list this week.

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Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. More info/register.

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Associations Now

OCTOBER 9, 2014

Insights from the voice behind ASAE’s main social media accounts, Lauren Precker. Social media managers clearly have a tough job—and that includes the person at the helm of ASAE’s accounts. So often we avoid change or don't move on an innovation because it feels too risky. Less Than Meets the Eye.

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Reid All About it

JANUARY 18, 2011

Clay Shirky ’s Foreign Affairs article, The Political Power of Social Media (registration required), is a fascinating read that rebuts and shreds Malcolm Gladwell’s view about the power of social media to facilitate change. Yes, it would be great if staff had the right mindset for innovation.

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Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. Elise Dopson, Databox ).

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GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 but our social media reach makes us mighty!

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Associations Now

APRIL 1, 2014

Find out in today’s Social Media Roundup. Ayaz Nanji over at Marketing Profs wrote about a recent Nielsen study of what online content influences consumers. Ayaz Nanji over at Marketing Profs wrote about a recent Nielsen study of what online content influences consumers. Win Experts and Influence People.

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Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

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SCD Group

JANUARY 28, 2013

4 Things Membership Organizations Can Learn From Innovative Companies By Lori Halley via Wild Apricot. If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. A new study illustrates a few ways associations can get more out of their content-marketing strategies.

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Association Subculture

SEPTEMBER 21, 2011

Disruptive Innovation Coming to Nonprofits. You want innovation? Check out this article from Fast Company on how Howard Buffett plans to invest in the nonprofit community - but with a catch. innovation. (6). marketing. (2). social media. (3). Principled Innovation LLC. You want disruption?

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Reid All About it

NOVEMBER 30, 2018

It includes a curated list of articles that will prep you for each of the conference pathways. Are closed (and secret) Facebook groups the future of social media? 2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences?

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MemberClicks

OCTOBER 24, 2023

This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success.

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Membership Marketing

FEBRUARY 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Innovation through Collaboration. We are always looking for new innovative ways to do things better. Speaking Engagements.

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Reid All About it

APRIL 12, 2019

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Tom Whatley, Content Marketing Institute ).

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WBT Systems

SEPTEMBER 26, 2017

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. To stay top of mind (and top of market), you need to leverage your eLearning differentiator—your iconic advantage.

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Associations Now

JULY 9, 2013

Discover the different types of brochures out there, and more, in today’s Social Media Roundup: Choosing The Right Brochure. In her HubPages article “ How to Use Brochure Printing for Your Business ,” marketing expert Heidi Thorne gives a full breakdown of the types of brochures, designs, printing, and paper options.

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Associations Now

SEPTEMBER 6, 2013

The scoop, and more, in today’s Social Media Roundup: Out of the creator’s hands. No longer, writes Vala Afshar in his article, “Is Customer Experience Manageable? And tradition laid to rest at the hands of innovative thinking. All they’re asking for are the tools you have to offer.

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Association Success

OCTOBER 27, 2020

Think of the last excellent blog post or article you read, then ask yourself two questions: Did you care more about where it was published, or the ideas it put forth? Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . How do you decide what to give away?

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Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social interaction. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 percent) had been the No.

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SCD Group

AUGUST 21, 2012

Social Media & Internet have replaced 2 of top 3 reasons members join: What does this mean for your association? Schonher, vice president of Marketing General Incorporated, shared a summary of the 2012 Membership Marketing Benchmarking Report on m.asaecenter.org. Tuesday, August 21, 2012. Good stuff. Good stuff.

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Protech

MAY 28, 2020

By Heather Hughes, Marketing Communications Specialist. I n a moment of crisis, innovation accelerates. And b ased on the number of articles you’ve probably read over the last few months focused on virtu al e ve nt s and software (c he ck h er e , h e re , here an d here. So, let’s break it down further. .

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Reid All About it

OCTOBER 20, 2017

I read two articles this week that look at robotics from different perspectives. The other article centers on a scientist/artist in Japan who is exploring how to make androids more human , how to give these ‘beings’ human-ness so they can take on new roles in our lives. Does your organization have a social media strategy?

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Mizz Information

MAY 17, 2018

Marketing automation has been a real time-saver for association executives. You can set up the campaign, and your marketing automation software runs in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Want to learn more?

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YourMembership

JULY 27, 2012

July 27th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Being comfortable is not the road to innovation. HBR featured an article recently about pushing yourself. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends.

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SCD Group

FEBRUARY 9, 2015

How Tweet It Is: Twitter is Becoming a Better Way to Offer Customer Service By Maddie Grant via SocialFish.org Trending companies like Hootsuite, a social media management system company, are using Twitter to field questions and complaints from consumers. Soda giant Mountain Dew is also joining the Twitter train.

millennials 40

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Beth Kanter

MARCH 7, 2022

The Nonprofit Marketing Summit on March 8th from 9 am PT Chronicle of Philanthropy Online Forum on March 16th at 11:00 am PT. This is a must-read for smart leaders who plan to ensure their organizations remain both human-centered and impactful within this fluid, innovative era of AI and automation. You can purchase the book on Amazon!

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Associations Now

AUGUST 9, 2019

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. So, how to get around dark social shares? Confused about marketing segmentation?

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