Membership Marketing

JANUARY 10, 2018

Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. An article published in the association’s newsletter can address the careful process that was followed to make the changes and the larger benefits to the industry and to members.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Unlocking Revenue by Driving Learner Engagement. More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. I’m happy to report my mornings are more productive now – and I haven’t suffered.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. I’m happy to report my mornings are more productive now – and I haven’t suffered.

Charlotte 150

Charlotte DC Washington Newsletter 150

MemberClicks

APRIL 5, 2022

In this article, you’ll find: 9 Ways Your Chamber Can Support Local Businesses 7 Chamber of Commerce Event Ideas. Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. You can promote seasonally through: Email campaigns Chamber newsletter Special social media posts Print ads Special highlights on your website.

Directory 52

Directory Social Media Video Discount 52

WBT Systems

SEPTEMBER 5, 2017

When you listen to a podcast every week, it inevitably becomes a real presence in your mind, in the way that reading a writer’s articles does not,” said Slate Plus editorial director Gabriel Roth. Increasing revenue and membership with podcasts. Use your podcasts to blatantly recruit members too. Personal connection.

Content 150

Content Education Products millennials 150

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. What is member retention?

Process 52

Process Strategy Tips Discount 52

SCD Group

SEPTEMBER 12, 2012

most associations don’t use the term “content” but rather call it publications, websites, conferences, webinars, newsletters, etc. To recruit/retain more members. To recruit participation in our conferences, events and other programs. To increase revenue per member. 6 Articles for Association Executives.

Content 40

Content Marketing Recruiting Recruitment 40

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. This is one of those articles I can see returning to again and again. Association Revenue: Plan Your Work, Work Your Plan. Host: Professionals for Association Revenue. Futurist thinking. Cryptocurrencies.

LMS 195

LMS Revenue Los Angeles Newsletter 195

AMR Management Services

JUNE 4, 2012

Determine the not-for-profit structure and file articles of incorporation and bylaws You should use an experienced association professional or attorney to draft articles, bylaws and incorporation papers. Develop a tentative budget and revenue sources Setting dues level is difficult. of most start-up associations.

How To 64

How To Library Committee Kentucky 64

Reid All About it

FEBRUARY 4, 2022

Join an in-depth conversation about DEI with leading experts on the topic so your association can help BIPOC professionals advance their careers as well as grow your revenue, boost your membership and drive member engagement. CEO Update LIVE: Recruiting. Michael Shonholz, Chief Revenue Officer at ARG, Inc. More info/register.

Content 39

Content Education Recruiting Recruitment 39

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Reid All About it

NOVEMBER 4, 2022

Non-dues revenue award. Nominate your association for the Pierre Partnership Award presented by the Professionals for Association Revenue. Sheri Jacobs at Avenue M Group shares three articles from ASAE that may help you get over any AI resistance. Nominees do not need to attend the RevUP Summit or even be a PAR member.

Arlington 39

Arlington Technology Case Study Revenue 39

Reid All About it

FEBRUARY 11, 2022

This GQ article by Clay Skipper is a great read about the counterintuitive ways your mind processes reality—and why understanding how your brain works might help you feel and get more in control of your emotions and reactions. David Lerman, senior writer and author of the CQ Budget newsletter. Brain revelations. Wed 2/16 at 12 p.m. –

Content 39

Content Strategy Technology Analysis 39

Associations Now

FEBRUARY 11, 2015

It has positively impacted their experiences with membership, revenue, and giving. Eight years later, The New York Times told the story of PWYW making its way to religious institutions, in an article last week, “ The ‘Pay What You Want’ Experiment at Synagogues.” ” Will New Members Pay More Later?

Price 40

Price New York Massachusetts Revenue 40

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.

Revenue 69

Revenue Survey Communications Newsletter 69

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Speaking Engagements. Publications. Tuesday, January 19, 2010. Tony can be reached at Tony@MarketingGeneral.com. Network with Me.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Publications.

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

DECEMBER 10, 2009

A recent article by a reader and commenter of this blog, Darryl Walter, had some important insights that I wanted to share. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. .”

Content 40

Content Marketing Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Membership Recruitment. (4). Non-Dues Revenue. (1). View my complete profile.

Social Media 40

Social Media System Price Survey 40

MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

Software 52

Software Membership Management Newsletter Revenue 52

Association Adviser

JUNE 17, 2014

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things.

Newsletter 60

Newsletter Revenue Recruiting Recruitment 60

GlowGlobally

FEBRUARY 11, 2013

. The following article was written by Nikki Walker, MCI’s Global Vice President, Association Management & Consulting. Your new rules of engagement, effectively serve as an extended recruitment strategy, whilst at the same time expanding your association’s outreach and member base.

Price 60

Price Newsletter Products Content 60

SCD Group

JANUARY 6, 2013

I’ve read (and/or scanned) thousands of pages of blogs, tweets and articles (from HBR, FastCompany, Forbes, WSJ, USA Today). Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) The article is built on a narrative. not only to engage members but also to generate non-dues revenue.

System 40

System Social Media Content Cost 40