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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. Reggie Henry, Chief Information and Engagement Officer, ASAE.

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Conferences Give Members Permission to Take Time to Learn

Smooth The Path

What is a conference’s competition? In reality it is probably not what immediately comes to mind; not another conference or event. These all can be power packed with helpful information but still members will pay thousands of dollars more to come to the conference. Conferences are here to stay. ” Why?

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You Need to Know Your Association’s Value Trigger Point

Smooth The Path

The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP). For some members, it was their first conference or chapter event. Now that they experienced the AVTP and understand the value of the association they are more likely to be engaged in other ways.

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Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. It’s wasted information, knowledge and education that is not applied back on the job. Yet, education is being disrupted in major ways.

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Making Virtual Exhibiting and Sponsorship Worthwhile

Smooth The Path

So the downward trend was already there, and then the pandemic hit, and conferences moved to virtual. The awkward execution was totally natural because 2020 was our first experience with virtual conferences. Virtual expo halls and sponsorship 1.0 Many exhibitors/sponsors think of themselves as partners, advocates, and connectors.

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Why You Might Want to Add an Online Summit to Your Association Innovation List

Smooth The Path

The biggest problem with most annual conferences is that most members cannot go. The conference conflicts with other things on their schedule. What percent of your members make it to the conference each year? Which means that 70 to 90 percent of our members do not experience one of the top benefits the association has to offer.

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How to Improve Your Call for Presentations Process

Velvet Chainsaw

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. About 62 percent close off submissions eight months or longer before the conference. To differentiate, you want your conference to be the first.

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