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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Is it possible that your community has doubts about the organization’s credibility? Trust isn’t a challenge that is currently top of mind for association leaders. The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. Today trust bleeds into everything.

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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. Organize volunteering opportunities.

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Why Association Leaders Need a Vision

Associations Now

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Five experts from the consulting firm argue that every organization requires a “superpower.”

Proposal 109
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What Should You Expect From Your Trade Association?

Association Navigator

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Here’s Riecks’ list of what you should expect from your trade association. Conclusion.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

Mission, vision, and values are founded on trust. When you are considering an update, it’s also a good time to take the temperature of trust in your organization. If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace. Values create community.

Revenue 88
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19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Make Your Membership Marketing Materials Rock. Defining Your Association Value. Revenue/# of subscribers or members = Value of Subscriber/Member. Jane Zaretske— Federal Bar Association.