Associations Now

AUGUST 7, 2019

As globalization and technology make it possible for associations to have employees in several countries, it also changes the way leaders must manage their workforce. Willis Turner, CAE, CEO of Sales and Marketing Executives International, Inc., said this new reality requires a shift in both management style and use of technology.

millennials 68

millennials Technology Newsletter Team 68

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. This will deliver improved marketing value, increase relevance, and chunk the process for both staff and volunteers. Tighten the timeline. Avoid spin.

Process 74

Process How To Proposal Review 74

Smooth The Path

MARCH 19, 2019

Offering a weekly free e-newsletter which can be the same as the one your members get, or different, can be content marketing at its best. Subscribers get a small peek at the value the association has to offer and over time start to understand the many ways they can engage further. Open Houses.

Sample 79

Sample Newsletter Content Strategy 79

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m.

Certificate 39

Certificate Innovation Education Process 39

Association Adviser

AUGUST 20, 2018

Two out of three association communicators say members are too busy to engage with their content. Podcasts, private online communities and association apps are becoming indispensable communication tools. All three tools’ perceived value increased by double digits with podcasts growing in importance by 27 percent.

Communications 60

Communications Newsletter Survey Report 60

Association Adviser

JANUARY 20, 2017

Kelly Clark, Naylor Association Solutions. Take a cue from the old-fashioned networking tools of calling cards and open houses: Calling cards. Another networking tool was the New Year’s Day open house. Kelly Clark is the manager for online marketing with Naylor Association Solutions. Open houses. About The Author.

Florida 75

Florida Library Certificate Tools 75

Associations Now

OCTOBER 2, 2014

Associations value their volunteers, but there’s a limit to how much they can help on top of their own full-time gigs. That is why, according to Metal Treating Institute CEO Tom Morrison, the onus is on an association’s staff to drive membership growth. There’s a line between effective marketing and creepiness.

Member Engagement 40

Member Engagement Content Video Association Value 40

Associations Now

APRIL 2, 2014

For example, you might have a role called “Primary Marketing Executive” and in that role would be titles like Director of Marketing, Chief Marketing Officer, Vice President of Marketing, and so on. Now when you want to pull a list of all the primary marketing executives, you simply query on that role.

Ohio 40

Ohio Recruiting Recruitment Discount 40

Associations Now

MAY 21, 2014

A tool for tracking and measuring member engagement can be valuable for any association—if you can decide what “engagement” actually means to you, first. In the last couple of years, you might have noticed an upswell in talk in the association community about tracking and scoring member engagement data.

Member Engagement 40

Member Engagement Committee Case Study Newsletter 40

AssociationChat

SEPTEMBER 22, 2021

Now it’s how are we going to compete continue to compete as everyone gets into the game and they get over the learning curve and they begin to find all of these new tools that new price points that make it a lot more accessible to more people. We have digital tools. Some associations believe only they can produce content.

How To 104

How To Content Examples Newsletter 104

Off Stage

JANUARY 20, 2011

The key phrase in the story is that the agents did not perceive $431 of value in Realtor association membership. Did the local association need to better market the return-on-investment more effectively? Maybe there just WASNT $431 in association value once the MLS incentive was removed from the equation.

South Carolina 40

South Carolina North Carolina Metro Price 40