Principled Innovation

APRIL 2, 2013

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

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Associations Now

MARCH 28, 2013

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. The problem for associations is that the member market does not really exist. Are you ready to get started?

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Smooth The Path

MAY 14, 2020

Indispensable people understand the business behind the organization. They know their way around financial statements, they understand how their role boosts the organization’s top line, and they frequently champion ideas that will make or save money. Related: Improve association value with soft skill training.

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Association Value Industry Organization Member Experience 148

Higher Logic

MAY 13, 2020

We’re most attached to the groups or organizations that we’re most involved in. You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Community data points offer insights on how your organization can better help current members.

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Tools Communications Email Marketing Recruiting 296

Nimble AMS

FEBRUARY 15, 2024

A study conducted by McKinley Advisors found that successful associations take time to plan strategically. Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. Authentic leadership How would you measure your association’s culture ?

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Nimble AMS

APRIL 29, 2023

Choose modern association management software for your organization and you can expect the following benefits: 1. Based on past member behavior, your association can personalize the member experience by offering career insights, customized association events, learning materials, and learning content.

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Technology Software Innovation Member Experience 106

Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Five experts from the consulting firm argue that every organization requires a “superpower.”

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Association Freak

MARCH 5, 2024

Do most of your members belong to other associations? Members’ first choice will always be the organization with the member value proposition most closely aligned with what they do for a living, where they can find the resources and experiences specific to their field—the one they must belong to do their job well.

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GrowthZone

FEBRUARY 23, 2021

GrowthZone recently released the 2021 Association Industry Survey results. This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. It’s that time of year! The shift to virtual events. #1

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Association Success

NOVEMBER 2, 2020

Associations might be the original purpose-driven organizations. . For centuries, associations have brought professionals together to forge connections and share valuable information. A lot has changed since associations’ earliest moments. These tips will help you nurture a purpose-driven culture within your association.

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Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Staying Relevant.

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Social Media Tools Member Engagement Revenue 254

Association Navigator

AUGUST 15, 2016

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. It’s important that your association communicate with you about things that no other organization can.

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.orgSource

FEBRUARY 21, 2023

Mission, vision, and values are founded on trust. When you are considering an update, it’s also a good time to take the temperature of trust in your organization. If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace. Values create community.

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.orgSource

MARCH 6, 2023

The police, healthcare organizations, religious groups, financial institutions, and news outlets are all subject to greater scrutiny and skepticism. Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion.

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GrowthZone

AUGUST 14, 2018

The GrowthZone AMS 1st Annual Association Momentum Awards Competition for Construction Trades and Building Associations yielded extraordinary results, with entrants submitting details of their most inventive and forward-thinking programs. The Big Book of Association Ideas: Construction Trades & Building Associations Edition.

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Association Freak

MARCH 26, 2021

Half of them also mention their lack of engagement with the organization as a reason. ” These are clear signs that members are voting with their feet, indicating how they perceive the value you provide. Our research has confirmed that an organization’s membership value proposition is the key driver for membership renewal.

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Smooth The Path

JULY 9, 2019

They may be worried about money, their money, or their organization’s money. This is the power of associations. Related: The real value of associations for members. Improve association value with soft skill training. Associations are home and family to many members.

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Smooth The Path

OCTOBER 13, 2020

Business owners are wondering how to keep their businesses afloat, organization leaders are wondering if they can keep their full staff employed, employees are wondering how long they will have a job, and freelancers are wondering where their next project is coming from. Related: Back to school for associations and members.

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Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. And still could be better – when asked when did you realize the value of the association? Defining goals.

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Case Study Project Member Insights Association Value 104

Smooth The Path

NOVEMBER 17, 2020

Organizations can overreact and underreact too. Right now, some associations are overreacting. The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment. Brains go haywire in a crisis.

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MemberClicks

OCTOBER 4, 2022

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. A 2019 study by SHRM (the Society for Human Resource Management) of 2,763 members found that 77% of their organizations paid for professional membership dues for their employees. Why would they do that?

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WBT Systems

MAY 9, 2017

In terms of the “next practices” for association eLearning, we think the greatest potential lies in digital badges , as a means of increasing both the value of education programs for members and the capacity for eLearning to generate non-dues revenue for associations. Value of Digital Badges for Association Members.

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Smooth The Path

NOVEMBER 5, 2020

Often associations highlight the bright spots. These are the organizations or individuals that win the awards, give presentations, and get interviewed for articles. We only hear about their wins, but those wins may feel completely unattainable to other members.

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Smooth The Path

MARCH 11, 2021

Many exhibitors/sponsors provide huge value because they have access to information from hundreds or thousands of customers, which gives them a 30,000-foot view of their industry, profession, or field that people working in the core member organizations usually do not have.

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Smooth The Path

OCTOBER 1, 2019

Not only does word of mouth make people aware of the association, but word of mouth also provides the social pressure that encourages new members to join. “If Sarah, who I respect, is recommending this organization, it must be worthwhile,” they think.

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Associations Now

AUGUST 7, 2019

They are looking for meaningful work and are very interested in mission-driven organizations.”. This puts associations in good position. What some organizations do—what we do—is stagger our schedules so not everyone has to get up in the middle of the night each time to attend a meeting. How do you manage that?” asks Turner.

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Smooth The Path

OCTOBER 11, 2018

Some members might say, “the value of my association is talking to other people who get it because I’m the only one like me at my organization.” .” I felt very unsure, and now I am more confident. ” I was alone, and now I have found my people. .

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Project Conference Report Member Experience 149

Associations Now

OCTOBER 2, 2019

Not only does it build awareness around who your organization is … but the more you engage with their content, the more likely they’ll be to start engaging with your content,” says Callie Walker from the MemberClicks blog. Help New Members Find Association Value. Social media is about—well, being social, right?

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Protech

MAY 4, 2020

Yet, some organizations can lag in developing the technologies they need to provide a satisfying digital experience for their customers. . Understanding how each channel provides your association value in making those connections with members, potential prospects and the general public will help grow your revenue. .

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Smooth The Path

MAY 7, 2020

The association landscape has been slowly changing for at least the last decade. Organizations have been putting restrictions on membership. It seems harder to find volunteers. Members are not as involved as they once were. People do not want to travel to events. Metrics are softer, as is the revenue to fund member benefits.

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Smooth The Path

DECEMBER 1, 2020

The overarching environmental factors that association leaders may want to start scanning. The transformation many associations have already made to become highly innovative organizations. Associations of the Future.

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Smooth The Path

MARCH 19, 2019

Can your trade association develop a sampling strategy for potential key contacts to help motivate them to purchase a membership that will benefit the 3, 5, 10, or 50 other people in their organization? A steady stream of research study excerpts, other content, or even a free event registration can prove the value of membership.

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Sample Newsletter Content Strategy 79

Smooth The Path

AUGUST 27, 2019

Related: Associations need to swing more. The problem with association problems. Before you can change the organization you have to… The post The First Step to Increase Your Association’s Value appeared first on Smooth The Path.

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AMR Management Services

APRIL 2, 2013

Without reveling the name of the group, I'd call it a lifestyle club rather than a typical professional or trade association. The organization's membership peaked at more than 30,000 members -- in the 1970s -- but had fallen steadily as members got older, left the organization or died. Consider your grandfather's hobbies.

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Smooth The Path

OCTOBER 29, 2019

Most professionals in most organizations feel alone some of the time. Almost every professional can pinpoint some aspect of their day to day lives at their organization that is unlike anyone else. They are the only person in the organization in their profession. They are right; they are alone. They are the only person like them.

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Smooth The Path

JUNE 19, 2018

Your key contact member understands that some of their colleagues at their organization can be members. This single individual makes the determination to renew based on the value they, themselves get from the association.

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Organization Association Value Member Experience 74

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. But without collecting and leveraging data, quantifying the expected return on investment (ROI) for membership is an arduous project. .

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How To LMS Certificate Course 81