EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Reid All About it

MAY 19, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. .* – Do This, Not That!

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

FEBRUARY 12, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Host: Event Manager Blog. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Revenue 370

Revenue North Carolina Industry Technology 370

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. 10 Association Communications Stats + Membership Tips. Tip : Education paves the way to understanding. Where does yours stand?

Communications 287

Communications Tips Content Tools 287

Reid All About it

OCTOBER 5, 2018

He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you. A new report shows that “word of mouth” (WOM)—both online and offline—impacts every business, organization and cause. MindBodyGreen ). Why adults should try a weekly allowance. (

DC 170

DC Washington Tools Certificate 170

Reid All About it

JULY 16, 2021

Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Hybrid advocacy.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. 2017 Key Performance Benchmarks: Email vs. Automation. Follow Blog via Email. Tue 6/6 at 2 p.m.

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MemberClicks

OCTOBER 6, 2022

Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. Reaching out to prospective new members only via email or on social media isn’t enough—you’ll need to spread your message far and wide.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Webinar Benchmarks Report 2017. Follow Blog via Email. Have no fear. More info/register.

DC 150

DC Washington America eBook 150

Reid All About it

JULY 28, 2017

WBT Systems takes a look at the recent findings of a Pew Research Center report on the digital readiness gap. Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how your email processes stack up to your peers. Follow Blog via Email. Wed 8/2 at 12 p.m. 1 CAE credit.

Chicago 150

Chicago Washington DC Social Media 150

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Engagement Features : Includes tools for blogging, forums, and private discussions. Marketing Tools : Social media and email marketing functionalities.

Directory 52

Directory Discount Software Tools 52

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. But reports of associations creating net income directly from these tools have largely proven illusory. Subscribe through Email.

Social Media 40

Social Media Marketing Price Survey 40

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

OCTOBER 28, 2022

MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

OCTOBER 21, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Mary Ellen McIntire, politics reporter with CQ Roll Call covering House and Senate campaigns. Wow, what a tasty time-saving sauce in a jar.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Subscribe to Blog via Email. Email Address: Subscribe.

Arlington 39

Arlington Revenue Content Team 39

SCD Group

FEBRUARY 18, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. For more information on this topic, Brian Clark of Copyblogger offers a free ebook on email marketing. #4 Here’s his video What do you think?

Email Marketing 40

Email Marketing eBook Communications Video 40

The Membership Blog

MAY 25, 2011

Given these drawbacks, you’d think these old fashioned recruitment techniques would be relegated to the trash heap of history, and maybe they will. But here are some interesting statistics you may want to consider when putting your next membership marketing plan together. . Interesting, eh?

Recruiting 28

Recruiting Recruitment Email Marketing Discount 28

Reid All About it

MAY 27, 2022

Nearly two-thirds of Americans said their idea of a happy life shifted during the pandemic so they’re stepping off the hamster wheel, reports Megan Leonhardt at Fortune. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording]. See how AAAE uses timely and relevant email to increase event registrations by 35% and 20K. Read more. Read more. Read more.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. Always incorporate an executive summary of your business plan within your annual report. .

New York City 60

New York City Ohio California New York 60

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

MAY 20, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. A new report from the Pew Research Center, Digital Readiness Gaps , examines the attitudes and behaviors that make people unwilling and unprepared to pursue online learning. Digital skills.

LMS 218

LMS Mooc Course Education 218

Reid All About it

APRIL 23, 2021

Participants get the first look at the report in July. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Preview a recent blog post.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Preview a recent blog post.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

SEPTEMBER 9, 2022

But if you do, Christine Saunders of Halymre writes on the Event Garde blog about the dos and don’ts of coming up with a better value proposition. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe.

Education 41

Education Project LMS Technology 41

Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

Marketing 40

Marketing How To Sample Discount 40

Fonteva

SEPTEMBER 30, 2019

Some of its top features include: Comprehensive member profiles and database reporting capabilities. Automated and custom data reporting into your member CRM makes it easier than ever to track your members, identify areas for growth, and get a firm grasp on your own data. Powerful event management features. Customizable databases.

Software 40

Software Association Management Association Software Tools 40