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Membership Recruitment Now Available as an Audiobook

Membership Marketing

So, I am happy to share that Membership Recruitment is now available as an audiobook. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. For more information, contact Tony at Tony@MarketingGeneral.com. It is filled with his practical guidance.

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The One-Page Membership Recruitment Plan

Membership Marketing

Earlier this year, I presented a session at ASAE’s MMC Conference on how to jumpstart planning for a membership recruitment program. One option to address both of these challenges is what I call the One-Page Membership Recruitment Plan. I call this method the “Ready, Fire, Aim” approach to membership recruitment.

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Membership Recruitment Book Release

Membership Marketing

Membership Recruitment is a thoughtfully written guided tour of today’s membership marketing universe, complete with how-to advice for the uninitiated, updates for the experienced, and fresh insights for everyone.” You can also get more information here. For more information, contact Tony at Tony@MarketingGeneral.com.

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Membership recruiting: It’s like spring rush, except it’s all year long

Ungrated

This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. Rule number one in Greek recruitment is: Make every person in the room feel welcome. I explained that recruitment often can be easier than engaging and retaining members.

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Membership Recruiting Is Like Spring Rush, Except It’s All Year Long

Ungrated

This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. Rule number one in Greek recruitment is: Make every person in the room feel welcome. I explained that recruitment often can be easier than engaging and retaining members.

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Membership Recruitment Podcast

Membership Marketing

Our conversation covers solutions from: · Defining and focusing your value proposition · Making a case for funding membership · Getting started with membership recruitment · Locating potential members · Selecting the best marketing channels · Testing strategies to optimize results I think that you will find the podcast lively and insightful.

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Membership Recruitment Webinar

Membership Marketing

An effective membership recruitment program is the road to growth, financial health, and mission success for an association. One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission. For more information, contact Tony at Tony@MarketingGeneral.com.