Reid All About it

APRIL 26, 2011

My recent posts on other blogs — Avectra, Socialfish and SmartBlog Insights – include: Member Communication: Have It Their Way. Like many large national associations, the American Library Association has struggled with a “digital image problem” in the last decade. The folks at TMG’s Engage blog explain the Times’ new metered approach.

Social Media 150

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MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

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Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast. Scaling is so important for small organizations with limited marketing resources.

Content 78

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Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

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Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. As we prepare for 2024, we’ll explore the important macro- and market-level trends that will define the industry for next year and beyond. More info/register. 1 CMP credit.

Arlington 261

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Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Procrastination.

Chicago 195

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Association Analytics

MAY 20, 2024

Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Recognizing the value of member polls, a marketing company within the INS community asked about the opportunity to sponsor a poll question.

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Higher Logic

SEPTEMBER 27, 2017

Market Your App. Develop a comprehensive marketing plan that helps members get a better community experience by downloading your mobile app. Blog – Just like content marketing for a whole organization, you can use a blog to drive traffic to your website and inform your audience about your app.

How To 159

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Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

Team 149

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Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The blog recommends roasted potatoes with dill as a side. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Strategy 272

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Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

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Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast. Scaling is so important for small organizations with limited marketing resources.

Content 52

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Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Follow Blog via Email.

Email Marketing 174

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NXUnite

FEBRUARY 19, 2024

Additionally, big data analytics solves the problem of healthcare’s formidable data volume problem, as it’s estimated that the average hospital produces roughly 50 petabytes of data every year—more than twice the amount of data housed in the Library of Congress. A Mini Guide + Examples appeared first on NXUnite by Nexus Marketing.

Examples 130

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Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. One of the most important AMS features— so important that it earned its own section, rather than a bullet point in the section above— is a comprehensive integrations library. Email marketing software. Make the most of integrations.

Organization 270

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Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. Teams now post business information, such as meeting notes, in community discussions, or upload documents to file libraries instead of using email. Ascend Learning has more than 450 blogs, each with an average of 210 views.

Kansas City 180

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WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Young Adult Library Services Association. Membership is open to U.S. EDUCAUSE implemented a digital badge program in 2014. Badging Platform: Acclaim.

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Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. 1 CAE credit. More info/register.

LMS 266

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Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Email marketing is one of the most effective digital marketing channels available. Credible, original blogs.

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Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Think of the last excellent blog post or article you read, then ask yourself two questions: Did you care more about where it was published, or the ideas it put forth?

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Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Copyright infringement?

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Higher Logic

MARCH 6, 2018

Use your executives’ profiles to post blogs and announcements. Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. Don’t See Value. As activity increases, so does member engagement.

How To 266

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Reid All About it

DECEMBER 7, 2018

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ).

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NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

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Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. Teams now post business information, such as meeting notes, in community discussions, or upload documents to file libraries instead of using email. Ascend Learning has more than 450 blogs, each with an average of 210 views.

Kansas City 136

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Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. If any of these topics are on your mind, you’ll find lots of good reads on their blog. Non-dues revenue. 1 CAE credit.

Revenue 277

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Higher Logic

FEBRUARY 12, 2019

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Related : Blog Post - The Value of Community in Customer Success. Related : Blog Post - The Value of Community in Customer Success. Show Them What’s Available.

Software 159

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Higher Logic

SEPTEMBER 21, 2017

Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume. For example, you can turn a great video into a blog post in your community simply by transcribing the audio and cleaning it up with a good editor. Marketing Reminders.

Social Media 189

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Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Subscribe to Blog via Email. Masooma Memon, Databox ).

San Diego 195

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AMR Management Services

JUNE 15, 2011

Content Marketing: A Practical Approach for your Association. A Practical Approach to Content Marketing for your Association. Stronger by Association is a blog for members, volunteers and staff of nonprofit organizations. Content Marketing: A Practical Approach for your A. Association for Rural and Small Libraries.

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Content Marketing Kentucky Library 64

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Acquiring new members comes with upfront costs, especially those tied to marketing. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market. Subscribe to Our Blog for More Industry News. An AMS might include the following.

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Tools Software System Library 141

GrowthZone

APRIL 23, 2020

Lucidchart : Free single user account with access to Lucidchart introductory library and basic templates. Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. HUMAN RESOURCES.

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WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Website and blog analytics. Don’t rely solely on your volunteer leaders for information about market needs. Clicked links in emails.

How To 204

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.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. To succeed in digital markets,” he advises, “leaders must learn to think differently. Digital venues and options put an end to that peaceful era.

Technology 88

Technology Review Innovation Library 88

Disciple Media

DECEMBER 27, 2023

Content library This approach offers access to a pre-existing library of content. Some platforms come with extra bells and whistles like community forums and marketing tools. Market your business Marketing your business is where the fun begins. How important is member feedback, and how can I collect it?

How To 36

How To Library FAQ Content 36