Reid All About it

JULY 21, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board. Hear tips to recruit and retain these generations. CAE credit.

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YourMembership

APRIL 24, 2012

YourMembership.com Blog. There have been a lot of blog posts on associations and their fight for relevancy recently. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. Corporate + Social. Education + Alumni. Advantages.

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Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

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Reid All About it

NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. Virtual conference pricing. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Maximizing Revenue through Smart Pricing Strategies. Certification launch. Emergence ).

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Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing Your Product, Service or Membership. Pricing is one of the four “P’s” of marketing for a reason.

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Membersuite

AUGUST 5, 2022

Don’t assume the membership tiers and pricing that always worked will continue to work for everyone. When it does, your association will have more success recruiting, engaging, and retaining members. Your Membership Model Must Be Flexible Enough for the Diverse Needs of Your Target Market. What Individuals Seek in Membership.

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Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

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Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. I think it is a really creative use of a blog, Facebook, Twitter, and LinkedIn.

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Membership Marketing

MAY 3, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Dues Pricing and Value. We will explore some of the following topics: • Pricing Theory. Tony Rossell.

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Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Half were offered membership at full price and the second half received a $10 dues discount.

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Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email.

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Membership Marketing

OCTOBER 4, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? Speaking Engagements.

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – More info/register.

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Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO. Host: ASAE.

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Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. Try these free strategies, from the Event Manager Blog. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers.

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Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. Dues Discount price testing Test marketing'

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Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Subscribe to Blog via Email.

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Membership Marketing

JUNE 20, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So Why Test in Membership Recruitment? Membership Marketing Benchmarking Report. Speaking Engagements. Tony Rossell.

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EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

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Reid All About it

MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent.

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Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. I enjoy meeting and getting feedback from those who read this blog.

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Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

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Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

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Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture.

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. Labels: Marketing Planning. Membership Marketing Benchmarking Report. Speaking Engagements.

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Reid All About it

JUNE 18, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?.

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Membership Marketing

JUNE 18, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Disturbing News on the Practice of Membership Marketing. Only 20 percent conduct split marketing tests. Why is this?

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Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report.

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Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

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Reid All About it

SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble.

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Membership Marketing

JUNE 5, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Seven Levers to Increase Membership Recruitment. This is known as a market expansion strategy. Speaking Engagements.

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Membership Marketing

MAY 25, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Just Released: The 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Publications.

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Membership Marketing

NOVEMBER 11, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Five Steps to Building a Membership Recruitment Strategy. Labels: Membership Recruitment. Labels: Membership Recruitment.

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Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

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