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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. What is Member Engagement? Year round.

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Association Brain Food: 1.12.24

Reid All About it

Read this post by Peter Houstle of Mariner Management about The Power of “A”—this time, “A” refers to Association People. More info/register (ASAE Marketing Professionals Community). Have you forgotten you have a job and career with purpose? Need to reignite your spark? Scientific society events. More info/register. 1 CAE credit.

LMS 266
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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Association Brain Food Weekly: 4.30.21

Reid All About it

I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. Wes Trochlil ).

Education 354
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Association Brain Food Weekly: 2.14.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. User-centric design isn’t a nice-to-have in today’s market. Tue 2/18 at 1 p.m. Host: ASAE.

DC 243
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How to Get Sign Ups to Show Up

Blue Sky eLearn

The higher your webinar no-show rate is, the lower the return on your marketing investment. They’d love to be there, but have had to book another appointment at the same time. The key to boosting your attendance rate to create a post-registration marketing campaign. Refers to ON24’s 2016 Webinar Benchmarks Report.

How To 126
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Association Brain Food Weekly: 5.21.21

Reid All About it

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. 5 Secrets of Email Marketing Geniuses.

San Jose 369