Idea Architects

NOVEMBER 29, 2014

As I am wont to do in these moments, I reached below the table, grabbed my messenger bag, and pulled out a stack of 15 books, each of which I knew might be part of the creative cure she sought. Let Your Life Speak by Parker Palmer This is not a book that many would normally associate with creativity. Just give me some tools.

Austin 60

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Nimble AMS

APRIL 12, 2023

For example, Mary Sheehan is a product marketing leader for Adobe who started a Women in Product Marketing podcast, wrote a book, and is now offering an education cohort for product marketers that is in direct competition with the Product Marketing Alliance. Emphasize digital-first.

Strategy 78

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MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? Referral marketing statistics that will blow your mind. Referral programs VS referral marketing.

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Reid All About it

FEBRUARY 14, 2020

Learn everything you need to know to maximize the reach and impact of your next virtual event, including how to live caption your sessions to increase accessibility, help your speakers design dynamic and interactive presentations to engage online audiences, and make on-demand recordings available to everyone for easy reference year-round.

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Reid All About it

APRIL 30, 2021

I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. Quick hits. every Monday.

Education 354

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Ungrated

FEBRUARY 17, 2022

It’s important to note that the results from the salary survey should be considered a valid point of reference but not used in isolation from other information. It is available for purchase as a digital book from CAI Press. >>Find The full report is proudly sponsored by The March Group.

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EventMobi: Association Events

JUNE 26, 2023

Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. What is Member Engagement? Year round.

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Reid All About it

JANUARY 12, 2024

Read this post by Peter Houstle of Mariner Management about The Power of “A”—this time, “A” refers to Association People. More info/register (ASAE Marketing Professionals Community). Have you forgotten you have a job and career with purpose? Need to reignite your spark? Scientific society events. More info/register. 1 CAE credit.

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LMS Member Engagement Education Revenue 266

Reid All About it

APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Professional Development Book Club. Why You Should Make Mobile Part of Your Event Marketing Mix.

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EventMobi: Association Events

SEPTEMBER 28, 2023

Members can refer to these membership lists when seeking to connect with others within the same organization or community, and it can also be used by those outside your organization to find a professional or contact for other reasons (jobs, events, etc.). WildApricot also offers some other features like email marketing.

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EventMobi: Association Events

SEPTEMBER 13, 2023

A positive relationship with your organization will inspire your members to refer their friends and colleagues. This organic connection is worth its weight in gold and can save you on big marketing costs. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns.

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Associations Now

SEPTEMBER 9, 2016

NICB is worried some of those cars may be repaired and put back on the market. The whole catastrophe response is pretty much fine tuned to these kind of events,” said Frank Scafidi, NICB director of public relations, referring to the group’s approach toward floods, hurricanes, and wildfires. There’s just been so many of them.”.

Louisiana 40

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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Beth Kanter

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” The book offers some recipes for culture change.

How To 28

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Association Success

AUGUST 1, 2017

I am almost exclusively a non-fiction reader, and my favorite books are the ones that reshape my way of thinking. In the book, Sarah explains that there is a strong need to engage the younger generations of talent, as we are living in a time that is, quite frankly, absolutely unprecedented. What’s lacking right now?

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Paid ads are another good sign of market demand.

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Blue Sky eLearn

MAY 30, 2017

The higher your webinar no-show rate is, the lower the return on your marketing investment. They’d love to be there, but have had to book another appointment at the same time. The key to boosting your attendance rate to create a post-registration marketing campaign. Refers to ON24’s 2016 Webinar Benchmarks Report.

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Reid All About it

MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. 5 Secrets of Email Marketing Geniuses.

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Jamie Notter

SEPTEMBER 13, 2013

” He argues that the popular definitions today focus too much on marketing, and not enough on social good, and he references Humanize , and provides an edited quote from page 3 in the book: We like being human. Books and Reading Change Humanize' The challenge is to make our organizations more human.

Social Media 70

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Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

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Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

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Spark Consulting

MAY 15, 2013

One, here’s a link to Anna Caraveli’s original piece the AN piece references. Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference. I’ve been lax about sharing the books I’m reading lately.

DC 150

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Higher Logic

NOVEMBER 17, 2016

This particular acquisition model is also having a moment , with thought leaders like Robbie Kellman Baxter touting it in her book, The Membership Economy. Many companies are content with a wide top and a narrow bottom,” Robbie explains in the book, “the idea being that it’s always good for more people to engage with you and try your product.

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Leading Learning

DECEMBER 15, 2021

According to Global Market Insights , in 2020 the e-learning market surpassed $250 billion, and that number is expected to grow fast. As the Global Market Insights report shows, within six years the e-learning market will reach $1 trillion. photo by Andrea Piacquadio from Pexels. by Kyriaki Raouna of LearnWorlds.

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SCD Group

JULY 11, 2012

4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Every piece of content should support a measurable marketing objective.

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Protech

JUNE 13, 2023

Planning for marketing campaigns Dues payment information Association management software (AMS) is designed specifically for associations and helps association leaders manage day-to-day operations. You reference the total number of registrants and compare it to member engagement levels from your last event.

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YourMembership

SEPTEMBER 22, 2016

Many AMCs are fairly passive in terms of business development, waiting for requests for proposal (RFP) to enter our email boxes via the strong AMCI system, allied societies and other sources in local markets. A simple question, and one that appears at the front of all business books. Track your referral sources.

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Beth Kanter

SEPTEMBER 7, 2012

This week I attended a session with David La Piana , author and long-time nonprofit consultant, hosted by the Foundation’s Organizational Effectiveness Program. David gave a talk about his new book, The Nonprofit Business Plan , and mini-workshop about what makes a good business plan from a funder’s point of view.

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Associations Now

FEBRUARY 26, 2015

PR and marketing strategist Adele Cehrs shares how associations can boost marketing ROI by taking advantage of noteworthy, relevant events, or SPIKEs: “Sudden Points of Interest that Kick-Start Exposure.”. These are all examples of what PR pro Adele Cehrs refers to as “SPIKEs,” or Sudden Points of Interest that Kick-start Exposure.

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Reid All About it

JULY 16, 2021

Suddenly, I see references to it in different places. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Mobile experts will be showcasing apps and sharing their knowledge with the association market.

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AssociationChat

SEPTEMBER 22, 2021

associations, people, association, members, value proposition, provide, questions, organization, community, book, Hilary Marsh, talk, content, bruce rosenthal, association executives, membership, important, customer, thinking, create. How to Strengthen Your Association’s Value Proposition. Wed, 9/22 12:22PM • 45:38. SUMMARY KEYWORDS.

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Expo Logic

DECEMBER 27, 2019

Many speakers would love the opportunity to speak at an event for exposure, to market a new book or simply because their beliefs align with the event's goals. Sample previous work: Sample your speaker's previous work — including their talks, books or conferences — to get the best feel for their message and abilities.

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Velvet Chainsaw

JUNE 29, 2016

Many built their expertise in an industry or function, shifted to consulting and then wrote a book to launch their speaking career. More quality options result in a buyer’s market…now and in the years ahead. As you evaluate speakers on this criteria, be sure to check references and video tape from the past 12 months.

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Reid All About it

JULY 28, 2017

With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Learn about key findings, including marketing automation performance metrics, from the Informz 2017 Association Email Marketing Benchmark Report. Professional Development Virtual Book Club.

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Slice-Works

NOVEMBER 21, 2013

But would you do that with your marketing efforts? CONTENT MARKETING OVERVIEW. When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. Looking at your marketing goals and objectives will help you set realistic expectations.

Content 28

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Membership Marketing

JULY 22, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In the book he applies the concept of systems thinking to help organizations respond effectively to the challenges that they face.

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Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. Think of branded content as a marketing technique that focuses on creating content that is linked to a brand, not a product or service. Take a page out of eBay’s podcasting book.

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