Boston Communications Marketing Team 
MemberClicks
MAY 10, 2024
The first of these, Women in Development of Greater Boston (WID) , has become our top revenue earning client, generating 16x the value of their AMS in 2023. For women throughout Boston and New England, WID’s Job Board became a critical touchpoint, connecting 2600 women in the area to a thriving network of motivated development professionals.
Reid All About it
MARCH 25, 2022
Professional development market potential. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Host: EventMobi. Fri 3/25 at 12 p.m. CMP credit.
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Associations Now
AUGUST 7, 2018
Declining membership naturally causes sleepless nights for association CEOs and membership teams, and finding solutions to that challenge is critical for survival. But more recently, Doyle says, companies in other sectors and cities have come on board, diversifying the association’s member community. Engagement through automation.
Associations Now
AUGUST 9, 2017
To revamp its membership and marketing efforts, the CFA Institute recently made an organizational change to support local societies using a new membership activation program. Today, he’s 18 months into a job as chief marketing officer at the CFA Institute, a large global associations of investment professionals. Do they want it?
Velvet Chainsaw
MAY 31, 2016
VCC is excited to welcome Betsy Bair, Vice President, Strategic Narratives to the Velvet Chainsaw Consulting team! To better resonate with target attendees, most of our clients are embracing new and more agile attendance acquisition and communication strategies. She’s a perfect complement for our team and company culture.
Higher Logic
NOVEMBER 19, 2015
The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.
Associations Now
JANUARY 22, 2016
So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Also, be sure to communicate to them on multiple channels. Attendance isn’t as projected.” For example, do your events tend to attract federal employees ?
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