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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. Between developing personas and learning how to do the automated campaigns, it was worth every penny.”.

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How to Make Analytics a Priority – Finally!

Association Analytics

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Complexity – how difficult or easy is it to implement and adopt compared to other priorities? Communicate to leadership and staff in their language. Leverage the community.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Media visibility positions your practice as an authority in your healthcare field, which helps recruit patients. Together, the story reached an audience of over 14 million unique visitors a month.

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Case Study: MHEDA Conquers Video Integration

Association Adviser

.” Two years after MHEDA integrated video into its communications, it is leading the way with multiple-channel communications. In 2012, the Material Handling Equipment Distributors Association (MHEDA) saw signs of this coming sea-change and decided to start incorporating video into their communications.

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How to leverage business analytics insights with Association Management Software (AMS)

Nimble AMS

The data-driven business world requires companies to effectively communicate their data to make informed decisions. Raw data is difficult to interpret and even harder to communicate. Here’s how to get started. . How c an p rofessional a ssociations b enefit f rom b usiness a nalytics? . Make data-based decisions.

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Association Brain Food Weekly: 1.22.21

Reid All About it

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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Association Brain Food Weekly: 2.26.21

Reid All About it

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment.