Optimist Consulting

FEBRUARY 24, 2016

I was delighted to attend the Social Media Exchange event on 8 February, which focused on all things digital for charities but especially storytelling. The event featured lots of excellent case studies from mainstream charities. Ask your members on social media. Find the stories. Where can you find stories?

Case Study 100

Case Study Social Media Recruiting Recruitment 100

YourMembership

FEBRUARY 27, 2014

Social media/community. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. Please take a moment and download this case study. How to retain members and recruit new members for the future. They question the value of: Mobile technology.

Case Study 150

Case Study Arizona Social Media Revenue 150

.orgSource

AUGUST 28, 2023

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. My first bit of advice is, don’t treat recruiting these experts casually.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Member app. 1 CAE credit.

Strategy 272

Strategy Video Technology Innovation 272

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. You may think that these cases are irrelevant.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Achieve

MARCH 11, 2015

This strategy also allowed the organization to effectively sort out who their most committed fundraisers were and prioritize ongoing communication with those individuals. Another reason for this strategy: LiNK discovered earlier that if an individual recruited at least one donor in the first week, a second or third would quickly follow.

Case Study 52

Case Study millennials Organization United States 52

Aaron Wolowiec

DECEMBER 15, 2015

All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. This can happen through social media and electronic communications, but also through networking and during events. Beef up your social media strategy.

millennials 100

millennials Social Media Case Study Analysis 100

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

OCTOBER 15, 2021

Learn how to use this report as a tool to look at the future of retention and recruiting, trends in the future of work in associations, and ideas of how to rethink the way you work effectively and make decisions for your future workforce. Communication and Community during Challenging Times: A Media Perspective.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Live Case Study: How a Small Staff Association Produced an Engaging and Successful Virtual Meeting for 500 Attendees.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Learn what ‘unified communications and collaboration’ means. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. (must join Fridays@4 first, it’s free). Host: Fridays@4. Host: ASAE.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

APRIL 14, 2023

Hear about the impact, opportunities and risks that AI brings and how it will shape community building today and in the future. Hear details from a case study organization that has turned this pattern around. More info/register. 1 CAE credit. More info/register. Somewhere in between? 1 CAE credit. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Beth Kanter

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. This is an example of “SMARTer Social Media.”

Social Media 28

Social Media Idaho Oregon Case Study 28

Portage Group

MARCH 8, 2012

That giant toolbox we call social media is getting fuller every day with different types of tools to help associations and nonprofits. Not only are they an opportunity for you to share and communicate with your members, but they can be a forum for them to interact with one another , too. Social Media' We can help!

Content 100

Content Houston Social Media Case Study 100

Beth Kanter

SEPTEMBER 22, 2015

By creating the #GoodIsWinning hashtag and launching PopeIsHope accounts across many social media platforms that especially target Millennials and Gen Z , the Pope’s visit will amplify social change messages around climate change, refugees, and more. The campaign is targeting the casual advocate, drawn to the Pope.

Social Media 28

Social Media New York City Philadelphia United States 28

Slice-Works

JUNE 25, 2014

Most had specific case studies they related to their presentations, which made the info that much richer! [I''ll Leverage All of Your Communications. Gives yourself and your clients/customers/members/donors and other key constituents short-hand. — Fill out a form/Register for an Event/Connect on Social Media.

Communications 28

Communications Marketing Conference Charlotte 28

Reid All About it

NOVEMBER 4, 2016

Social Media and Volunteer Engagement. Learn how to include social media in your volunteer recruitment and retention plans. This interactive session will focus in on your organization’s why, build a custom value bank, and establish a filter for branding, communication, marketing and activities.

Las Vegas 150

Las Vegas Leadership Washington Education 150

Associations Now

SEPTEMBER 28, 2016

And a recent case study on the American Association of Sleep Technologists from inbound platform HubSpot shows how a content marketing approach can lead to membership growth, to the tune of a 12 percent increase in one year. If they’re so good at content, though, why not? Use an inbound marketing platform.

Case Study 40

Case Study eBook Content Social Media 40

Reid All About it

MARCH 16, 2018

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Sohini Baliga, director of communications, Taxpayers for Common Sense, and executive director, Vienna Choral Society. Anthony Shop, Co-founder and Chief Strategy Officer, Social Driver.

eBook 46

eBook Social Media DC Content 46

Beth Kanter

APRIL 8, 2014

From GiveMN Case Study - Click for Case Study. Note from Beth: I’m working with the Knight Foundation to facilitate a peer learning exchange that will help their community foundation partners learn and spread best practices in planning and implementing Giving Days.

Tips 28

Tips Wichita Case Study Kansas 28

Beth Kanter

APRIL 23, 2012

You can read more about the framework in the free report , but we wanted to share with you a case study about an organization that began using social media for volunteer recruitment—a solution that cost nothing, but had immediate community-wide returns. Case Study: Community Thread, Stillwater, MN.

Innovation 28

Innovation Technology Minnesota Social Media 28

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. In fact, I’ve heard it said that content is the currency of Social Media.

Content 40

Content Columbus Ohio eBook 40

AMR Management Services

OCTOBER 2, 2012

Although the redesigned magazine retained the long-form, researched case studies, current news items and shorter business articles were added. In addition, HBR made it much easier to connect with the content through social media. Moreover, the total social media audience is more than 1.1 Ag Media Summit.

Case Study 64

Case Study Library Content Kentucky 64

CMA Solutions

JUNE 16, 2022

These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. This can be through external backlinks, social media and business directory listings. Recruiting new members is one of FEW’s organizational objectives. The association’s organic search increased by 7.4%

Strategy 52

Strategy Press Release New Jersey Illinois 52

Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. Case Study. (9). Membership Recruitment. (4). Social Media. (5). Popular Posts.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Therefore, the initial goal is to get an opt-in from the visitor for future communications. Using Social Media to Recruit Staff.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate.

Marketing 40

Marketing Survey Social Media Price 40

Reid All About it

FEBRUARY 16, 2024

One of her suggestions, social media polls, regularly pop up on LinkedIn. Talks at axe-con will include case studies from enterprise companies leading in large-scale accessibility efforts, as well as best practices and updates from technology leaders around the world. Conference/abstract management. More info/register.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” Five Steps to Building a Membership Recruitment St.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. Case Study. (9). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). View my complete profile. Branding.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. The Roots of Inclusive Communication.

Blended Learning 41

Blended Learning Education Video Conference 41

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Recruiting Recruitment 40

Reid All About it

MAY 1, 2020

With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world? What do congressional staffers believe are the most effective communications tactics for influencing undecided Members of Congress? How can associations use social media to impact legislative outcomes?

North Carolina 273

North Carolina Revenue Strategy Education 273