Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Association Adviser

OCTOBER 13, 2016

Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. Carla Kalogeridis, Association Media & Publishing. Carla Kalogeridis , editorial director and publisher, Association Media & Publishing said associations often get “bogged down” in day-to-day operations and servicing member needs. MSCI’s Weidner agreed. “We

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Membership Marketing

JANUARY 19, 2012

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Publications.

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Expo Logic

DECEMBER 27, 2019

It is a growing movement in the industry to reduce small and large event carbon footprints while in many ways trimming traditional event costs and structures. Registration: Online app registration is quick, cost-effective and paperless. Handouts: Swap those printed event programs and booklets for comprehensive, paperless e-programs.

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Membership Marketing

DECEMBER 30, 2011

. • Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. Labels: Marketing Planning , White Paper. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4).

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Speaking Engagements. Speaking Engagements. Publications. Awareness. (4).

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). . • 9.5% Blog Archive.

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Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Personally I would love to write more white papers and you know I have plenty to say. Using Social Media to Recruit Staff. Case Study. (9). Social Media. (5).

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Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December.

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Membership Marketing

MARCH 9, 2012

• Maximum Acquisition Cost – Calculating the margin or potential profit that a member will produce for your organization and therefore how much can be spent to obtain a member. Fundraising with Social Media. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5).

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Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December.

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Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1). ► January. (3).

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Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1). ► January. (3).

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Awareness. (4).

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High Context

FEBRUARY 27, 2009

Can social media be applied to your core strategies? Case Study: Subscriptions vs. Sales. These wee little laptops are designed to get you online with a portable device that costs much less than your annual latte habit. How to use social media to create valuable outcomes for members and the organization.

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Awareness. (4).

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Membership Marketing

MAY 25, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

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Membership Marketing

JANUARY 26, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

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Membership Marketing

APRIL 23, 2012

News on Social Media and Membership Marketing. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Twitter Updates. follow me on Twitter. Blog Archive. ▼ 2012. (18). ► July. (1). ► June. (3). ► May. (1).

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Membership Marketing

DECEMBER 12, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

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Membership Marketing

DECEMBER 13, 2010

Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

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Membership Marketing

DECEMBER 8, 2009

Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

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Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). . ► September. (3). ► August. (2). ▼ July. (5). Networking and Career Guidance. Summer Reading.

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Membership Marketing

SEPTEMBER 13, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

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Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. That there is an actual discipline to it that needs to be followed, studied, and consistently applied.

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Membership Marketing

JULY 26, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

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Membership Marketing

JUNE 20, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

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Membership Marketing

JUNE 18, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

Marketing 40

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Membership Marketing

JULY 5, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

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Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). But if the allowable marketing cost is $30, then responses below a 1.79% response rate on list “D” would be unacceptable. Case Study. (9).

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High Context

MARCH 31, 2009

You can download a white paper on these strategies here.) At all costs, avoid what I like to call ‘big projectitis’ where the web site is placed into stasis while you wait for the budget and capacity to free up for a full redesign. Case Study: Expanding Webinars Beyond the Event with Podcasts.

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Membership Marketing

MARCH 7, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

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Membership Marketing

FEBRUARY 16, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

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Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? In case you're interested, it's available at: [link] Vinay. Social media is one answer to where we collaborate, but my answer is membership in an association. Case Study. (9).

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Membership Marketing

JULY 1, 2010

Practical Uses of Social Media for Association Mar. Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). . ► September. (3). ► August. (2). ▼ July. (5). Networking and Career Guidance. Summer Reading.

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Membership Marketing

NOVEMBER 14, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

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