Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Associations Now

MAY 27, 2015

But now we live in the social media age, and things like actually getting to know people have become a bit passe. The newest effort to foster that philosophy in associations is an in-depth white paper from Anna Caraveli, Ph.D., There’s an old adage in journalism that says “everyone has a story to tell.”

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The Hourglass Blog

AUGUST 28, 2010

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Social Media. Please comment and tell me what you think. Posted by Eric Lanke. at 8:22 PM. Innovation. Leadership. Management. Membership.

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The Hourglass Blog

JULY 17, 2010

Inspired by the dedicated, defined and resourced “innovation function” that exists in many for-profit companies, we are examining a series of case studies that profile these processes. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

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The Hourglass Blog

JULY 29, 2010

In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Im sharing the draft pieces of the white paper here on Hourglass to hopefully get some feedback from a broader cross-section of the association world.

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Speaking Engagements. Speaking Engagements. Publications. Tuesday, July 17, 2012. Annual Meeting. (5).

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SCD Group

AUGUST 12, 2012

In fact, I’ve heard it said that content is the currency of Social Media. ” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ).

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Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Thanks for reading the Membership Marketing Blog this past year and best wishes for a happy, peaceful, and successful New Year. Tony Rossell. Email This BlogThis!

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Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Personally I would love to write more white papers and you know I have plenty to say. Using Social Media to Recruit Staff. Case Study. (9). Social Media. (5).

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). . • 9.5% Twitter Updates. follow me on Twitter. Awareness.

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Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4). ► November. (2).

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Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4). ► November. (2).

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Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ASAE Marketing, Membership & Communications Confer. ► February. (1).

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Take a look and feel free to post your thoughts here.

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Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ASAE Marketing, Membership & Communications Confer. ► February. (1).

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Association Adviser

OCTOBER 13, 2016

If you’re talking about white papers like the ones we have on our website and digital publications, the operative phrase is ‘white.’ They’ve had a lot of practice with social media, which has taught all of us that when we engage, we should be all about the customer and not trying to push our own message or product.”.

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High Context

FEBRUARY 27, 2009

Can social media be applied to your core strategies? Case Study: Subscriptions vs. Sales. If so, join me for a webinar with Boston Conferencing on how to best achieve participation and member value with association social media programs. The power of social media when used as a long term engagement strategy.

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The Hourglass Blog

MAY 26, 2011

The WSAE white paper on innovation calls this understanding the mind of your community. Social Media. Heres the relevant quote from Jeffs article: Associations must learn who their stakeholders are and what moves them as people, not just where they work or what products and services they buy. Innovation. Leadership.

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4).

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Membership Marketing

JANUARY 19, 2012

Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Data Analytics. (6).

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Membership Marketing

MARCH 9, 2012

Fundraising with Social Media. Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ASAE Marketing, Membership & Communications Confer. ► February. (1).

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Membership Marketing

MAY 25, 2012

Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Data Analytics. (6).

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Membership Marketing

DECEMBER 8, 2009

Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Data Analytics. (6).

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Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. That there is an actual discipline to it that needs to be followed, studied, and consistently applied.

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Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). . ► September. (3). ► August. (2). ▼ July. (5). Networking and Career Guidance. Summer Reading. 7 Proven Ways to Grow Your Membership.

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Membership Marketing

JANUARY 26, 2012

Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Data Analytics. (6).

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Membership Marketing

DECEMBER 12, 2011

Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Data Analytics. (6).

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Membership Marketing

DECEMBER 13, 2010

Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Data Analytics. (6).

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High Context

MARCH 31, 2009

You can download a white paper on these strategies here.) Case Study: Expanding Webinars Beyond the Event with Podcasts. Boston Conferencing invited me to conduct a webinar for them on increasing participation in association social media programs. Achieving Breakthrough Results with Social Media.

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Membership Marketing

SEPTEMBER 13, 2011

Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Data Analytics. (6).

Marketing 40

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Membership Marketing

JULY 26, 2011

Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Data Analytics. (6).

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Membership Marketing

JUNE 20, 2012

Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Data Analytics. (6).

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Membership Marketing

JUNE 18, 2012

Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Data Analytics. (6).

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Membership Marketing

JULY 5, 2011

Case Study. (9). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Data Analytics. (6).

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Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? In case you're interested, it's available at: [link] Vinay. Social media is one answer to where we collaborate, but my answer is membership in an association. Case Study. (9).

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