Reid All About it

MARCH 12, 2021

. – The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting. Host: American Marketing Association. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event.

Certificate 284

Certificate Price Tools Technology 284

Reid All About it

DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. Mobile apps.

Strategy 274

Strategy Video Technology Innovation 274

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. A few recent studies revealed that employers and learners understand the benefits of digital badges. But there’s just one problem: they’re confused by digital badges too.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. 9 Social Media Metrics to Monitor. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. Host: American Marketing Association.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Forj

JULY 5, 2017

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

Minneapolis 79

Minneapolis Learning Management System New York California 79

Reid All About it

MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Digital Marketing Strategies for the Event Planner, Part 1. 1 CAE credit. Tue 3/20 at 2 p.m. 1 CMP credit.

eBook 46

eBook Social Media DC Content 46

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. Why your association needs to develop a content marketing model. Free or ungated content.

Content 126

Content Marketing How To LMS 126

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Get pointers on how to prepare a convincing business case for a new LMS or other technology. ( Host: Marketing General Inc. WBT Systems ). 1 CMP credit.

DC 39

DC Washington Review Resources 39

Reid All About it

FEBRUARY 16, 2024

Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. One of her suggestions, social media polls, regularly pop up on LinkedIn. DEI & education. Post-event attendee engagement. More info/register.

Case Study 268

Case Study Newsletter Strategy Revenue 268

Reid All About it

AUGUST 24, 2018

And that’s just one of the reasons why a learning management system (LMS) can be a game changer for members and associations , says WBT Systems. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit. 1 CAE credit. Info/register.

Chicago 37

Chicago Innovation Washington Charlotte 37

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. A majority of Gen Xers and Boomers are also regular users of social media and smartphones. Dave Bornmann (moderator), Chief Marketing Officer, Naylor Association Solutions. Kate Wagner, The Baffler ).

DC 34

DC Washington Revenue Review 34

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register.

DC 44

DC Washington Revenue Communications 44

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Hear about current trends in the social media landscape that nonprofits need to understand.

Social Media 170

Social Media DC System Technology 170

Reid All About it

OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. The chief hype officer: the problem with the Chief Marketing Officer’s job description. Guest: Rachel Clemens, chief marketing officer, Mighty Citizen.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Presenter: Dan Berger, Founder and CEO, Social Tables. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program. The deadline is February 2.

LMS 174

LMS Price Revenue Technology 174

Reid All About it

NOVEMBER 16, 2012

In one corner, a company that made a mess of customer service and then made it worse with social media. The experts think this makes a great case study – you can’t buy that kind of publicity! Jeff Cobb at Tagoras is in the midst of updating their Association Learning Management Systems (LMS) report. Happy Friday!

LMS 150

LMS Social Media Content Learning Management System 150

Reid All About it

APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. New York Times ).

North Carolina 44

North Carolina Montana Revenue Content 44

Reid All About it

MAY 1, 2020

WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. How can associations use social media to impact legislative outcomes? Virtual presenters.

North Carolina 273

North Carolina Revenue Strategy Education 273

YourMembership

APRIL 14, 2015

For others, our recent acquisition of LMS provider Digital Ignite was the start. They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled. But back to that BHAG. Boy, do we have one. Lynda.com plans to connect people with education relevant to those jobs.

millennials 150

millennials Course Recruiting Recruitment 150

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Usability Tips for a Seamless LMS. Learn how usability testing can help drive significantly improved user experiences based on case studies and research.

DC 79

DC Washington LMS Social Media 79

Reid All About it

NOVEMBER 11, 2022

Content marketing strategy. Hey, SaaS marketing friends (and content partners aka clients), check out this guide to creating or refining a content marketing strategy by Jimmy Daly (Superpath) and Ryan Law at Animalz. Host: American Marketing Association. Employee screening. Membership mindset. More info/register.

LMS 39

LMS Education Technology Strategy 39

Reid All About it

APRIL 3, 2020

LMS selection. – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology. Key topics will include empathetic marketing (cultivating creativity and connection in a crisis, adapting your sales strategies during COVID-19, managing events (both physical and virtual), and leveraging technology. 1 CMP credit.

North Carolina 44

North Carolina Committee Montana Guidelines 44

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic. 1 CAE credit.

Revenue 274

Revenue Austin Tools Education 274

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Twenge says teens are in the midst of a mental health crisis because of phones and social media.

Tools 274

Tools Strategy Revenue Technology 274

Reid All About it

NOVEMBER 11, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. More info/register.

Handbook 239

Handbook Washington eBook DC 239