Reid All About it

JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. 5 virtual conference pricing strategies.

Montana 341

Montana Revenue Strategy Conference 341

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study.

Case Study 40

Case Study Marketing Price Survey 40

Reid All About it

MAY 8, 2020

Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Discuss and evaluate emerging pricing models to consider for your Fall 2020 event. 1 CMP credit.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., Pricing Your Product, Service, or Membership.

Recruiting 40

Recruiting Recruitment Price Survey 40

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. A classic marketing mantra (about pricing) is flawed. Unlocking the Member Voice: An All New Member Benefit and Revenue Generator.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

JUNE 2, 2023

By leveraging the power of events, digital marketers can build personal connections with attendees that drive revenue and achieve digital transformation goals. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Thu 6/8 at 9:30 a.m. More info/register. 1 CAE credit. More info/register. 4 CAE credits.

Technology 195

Technology Chicago Education System 195

Reid All About it

MAY 12, 2023

How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts. Hear about various revenue streams, including sponsorships, advocacy funds, and events, and tips on how to optimize each of these revenue channels. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Non-Dues Revenue: How Associations Can Diversify Their Revenue. Hear best practices for redesigning your website to provide more value, grow revenue, and better connect your members. Presenter: Jade Simmons.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

SEPTEMBER 17, 2021

From working to reduce health disparities to increasing the diversity of the veterinary profession, academic medicine, and beyond, these leaders will share case studies, best practices, and hard-won lessons learned that you can apply within your association to amplify the impact of your DEI efforts. 1 CAE credit. More info/register. <link

Content 195

Content LMS District of Columbia Tips 195

Reid All About it

JULY 21, 2017

Learn the key rules that should guide your mobile solution search; how to find solutions that are as flexible as you need them to be; how to identify mobile solutions that allow you to maximize revenue, engagement, or any other goal; and the common mistakes event managers make when searching for mobile solutions. Wed 7/26 at 8:30 a.m. –

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

Price Products Marketing Discount 40

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Membership Dues Pricing and Value.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

Price 40

Price Marketing How To Survey 40

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Pricing Your Product, Service, or Membership.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Case Study. (9).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. What should you do to recruit more members, increase your renewal rates, and grow your membership? Don’t Leave Money on the Table: How to Level Up Your Non-Dues Revenue Strategy with Video (NDaP Monthly Expert Series). 1 CAE credit. . 1 CAE credit.

Video 195

Video Technology Content Strategy 195

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9).

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. View my complete profile.

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. • Pricing and offer – Psychological price points are for real. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Reid All About it

JULY 14, 2023

Hear about the importance of prompt engineering and creating successful prompts, how to use AI to increase member value and revenue streams, and what to do with your data for AI to work most effectively. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board. 1 CAE credit.

Education 39

Education Price Tools Technology 39

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Case Study. (9).

Marketing 40

Marketing Price Case Study Survey 40

Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? The experience of the American Speech-Language-Hearing Association (ASHA) provides a great case study of the use of smart staff engagement processes and decision-making. ASHA experienced success on the employer/recruiter side as well.

How To 76

How To Project Content Recruiting 76

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Learn pricing strategies, risk management tips and how to embrace change for the better.

San Diego 370

San Diego Price Strategy Education 370

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? So Why Test in Membership Recruitment?

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study: A Thriving Membership Organization. Case Study. (9). Membership Recruitment. (4).

Marketing 40

Marketing Case Study Price Survey 40

Associations Now

JUNE 17, 2015

The first came in Susan Carawan’s Learning Lab “Is the Price Right?” ” In outlining various alternative pricing models associations could pursue, Carawan, chief marketing officer at HighRoad Solution, pointed out the American School Counselors Association, which offers two auto-renewal options : $12.95

Price 40

Price Case Study Cost Recruiting 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

DECEMBER 30, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). price testing. (5).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). price testing. (5).

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). price testing. (5).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). price testing. (5). Tony can be reached at Tony@MarketingGeneral.com.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). Membership Recruitment. (4).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Sample 40

Sample Marketing Price Survey 40