Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser.

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

FEBRUARY 8, 2018

What is their yearly revenue? From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. How much do they spend?

Press Release 184

Press Release Case Study Newsletter Content 184

Reid All About it

MAY 21, 2021

Presenters: Jacqualine Price Osafo, MBA, CAE, Vice President of Membership at the American Health Information Management Association. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue. More info/register. Host: Socio. Tue 5/25 at 2 p.m. 1 CAE credit. More info/register. Host: Gather Voices.

San Jose 369

San Jose Email Marketing Tools millennials 369

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study: A Thriving Membership Organization. Case Study. (9).

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Pricing Your Product, Service, or Membership.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Hosts: Hubb and TripBuilder Media.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Disciple Media

AUGUST 21, 2023

Test the waters: Dive in and share content on social media or blogs to see what the reaction is. Social media is a great place to start building an audience who will be receptive to your offering. Set the right price Analyze competitors’ pricing: Dive into the existing pricing landscape.

Course 36

Course How To Price Social Media 36

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

Price Products Marketing Discount 40

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Membership Dues Pricing and Value.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

Price 40

Price Marketing How To Survey 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Reid All About it

MARCH 30, 2018

Learn about risks, partner frustrations, pricing challenges and potential roadblocks. Hear insights from new brain research and case studies that show how changing the way you manage your consciousness and focus will improve how you design events. Create Revenue with an eLearning Business Strategy. 1 CAE credit.

Project 150

Project Resources Software eBook 150

Association Adviser

NOVEMBER 21, 2016

Oil well drilling is the main economic driver in Alberta, so members of the Alberta Chamber of Resources (ACR) were already significantly impacted by the worldwide drop in oil prices. Use online media to communicate more. Has your association been thinking about starting a new eNewsletter, video platform or social media page?

Case Study 60

Case Study Directory Cost Revenue 60

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Revenue 40

Revenue Discount Directory Price 40

Reid All About it

NOVEMBER 8, 2019

How Nonprofits Can Make Their Fundraising Campaigns More Social. Social media channels can help you amplify the message of your fundraising campaigns. Hear about the latest trends in social media marketing and how they affect nonprofits. Presenter: Tereza Litsa, Social Media Manager at Lightful.

Social Media 39

Social Media Revenue Washington DC 39

Membership Marketing

JUNE 20, 2012

For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. So the test group produced both more revenue and more members. Case Study. (9).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study: A Thriving Membership Organization.

Marketing 40

Marketing Price Case Study Survey 40

Reid All About it

MARCH 16, 2018

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Microsoft has made its Power BI suite available at an affordable price for nonprofit organizations. .* – Making Content Meaningful (Association Coffee Talk, Alexandria VA). 1 CAE credit.

eBook 46

eBook Social Media DC Content 46

Reid All About it

APRIL 10, 2020

Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Particularly for companies and associations who rely heavily on event-related revenue, the COVID-19 pandemic will likely have a significant impact on their bottom line, especially if they do nothing to adapt their sales strategies. More info/register. Mon 4/13 at 1 p.m.

North Carolina 74

North Carolina Content Montana Social Media 74

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? News on Social Media and Membership Marketing. Case Study. (9). Non-Dues Revenue. (1). price testing. (5).

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. Case Study. (9). Non-Dues Revenue. (1). price testing. (5).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

OCTOBER 7, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study: A Thriving Membership Organization. Case Study. (9). Non-Dues Revenue. (1). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

MARCH 27, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. Case Study. (9). Non-Dues Revenue. (1). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. Let"s Talk!

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. Case Study. (9). Non-Dues Revenue. (1). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. Let"s Talk!

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). Non-Dues Revenue. (1). price testing. (5).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

DECEMBER 30, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Non-Dues Revenue. (1). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Non-Dues Revenue. (1). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Using Social Media to Recruit Staff. Let"s Talk!

Social Media 40

Social Media System Price Survey 40

Reid All About it

MAY 18, 2018

Some quick hits before we get to the list of free webinars: Good advice: how to make your social media feed more interesting. ( How to Use Social Media and Event Technology to Grow your Event Community. Explore the best social media channels that resonate with your community. In a three-part series, rasa.io

St. Louis 30

St. Louis DC California Washington 30

Membership Marketing

JANUARY 19, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). Non-Dues Revenue. (1). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

JUNE 5, 2012

Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. For example, lowing prices or reaching new markets can potentially negatively impact renewal rates. Case Study. (9).

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

MAY 25, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). Non-Dues Revenue. (1). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. That there is an actual discipline to it that needs to be followed, studied, and consistently applied.

Marketing 40

Marketing Survey Social Media Price 40