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Association Brain Food Weekly: 11.20.20

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Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Meaningful Engagement: Communicating with Your Members in Troubled Times.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296
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Why your association should understand the differences between AMS and CRM software

Nimble AMS

Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. Automate email communications to members based on their actions, like registering for an event or paying dues. Increase efficiency.

Software 137
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Association Brain Food: 5.12.23

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shares 15 ways to improve your newsletter content and delivery. Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process.

Chicago 200
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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. It's stressful. However, the outlook isn't all bleak.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Use community to reach future members.

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Association Brain Food: 1.26.24

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Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too.

Survey 256