Higher Logic
MARCH 8, 2018
Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Research shows if you segment an email campaign by interest group, then you can see up to 10 percent higher open rates.
Nimble AMS
MARCH 30, 2023
Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. Automate email communications to members based on their actions, like registering for an event or paying dues. Increase efficiency.
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Reid All About it
NOVEMBER 20, 2020
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Meaningful Engagement: Communicating with Your Members in Troubled Times. Wed 11/25 at 8:30 p.m.
Reid All About it
MAY 12, 2023
Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. Location: Chicago IL. More info/register. to 2:45 p.m. 1 CAE credit.
Association Adviser
DECEMBER 15, 2016
Last month, we asked our readers: which members receive highly targeted communications from your association? New members clearly have the membership and marketing team’s attention. Of our association respondents, just more than 57 percent said they gear specific communications to new members. percent of respondents.
GrowthZone
JUNE 21, 2021
Manage membership data and communications. Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. Communications module.
WBT Systems
JULY 24, 2018
Gain or maintain professional certification (12 percent). Email marketing. One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” How else can your e-learning programs support membership marketing?
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