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Association Brain Food: 12.15.23

Reid All About it

Online communities. Since associations are communities, it’s good to know what community experts believe is on the horizon. This Guild report on online community trends put together by Michelle Goodall focuses on brands, but many of the trends pertain to associations and their communities too.

Iowa 257
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Association Brain Food: 8.25.23

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TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Membership trends. They pull out a few good ideas from survey comments too. More info/register.

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Association Brain Food: 12.8.23

Reid All About it

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. But all video is not created equal. Member app. Bulletin describes how a member app helps you nurture member engagement.

Strategy 274
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Association Brain Food: 3.1.24

Reid All About it

MGI) explains how CTV reaches viewers, especially cord-cutters, that traditional advertising can’t because it appears on streaming services, smart TV apps and on-demand video platforms. Education and community are the top priorities for members. . Marketing General Inc. It costs about the same as other digital advertising tactics.

Education 257
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Association Brain Food: 1.12.24

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Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. Member mobile app. Dirty data. 1 CAE credit.

LMS 268
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Association Brain Food: 5.12.23

Reid All About it

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. State of the association industry. No plan, no progress. Location: Chicago IL.

Chicago 200
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Preparing your organization for an uncertain future

Aptify

An effective way to address these challenges is for your staff to focus more of their efforts on those areas that are most important to today’s members, including individual benefits such as training and certifications, and industry-focused benefits such as industry news and information, advocacy, and raising awareness. .